12: Camille Trent (MarketerHire)

Revenue: Real Startup Stories

English - December 30, 2020 13:00 - 1 hour - 87.5 MB - ★★★★★ - 12 ratings
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Previous Episode: 11: Matt Barnett (Bonjoro)

Next Episode: 13: Michael Siegel (Oracle)

Camille Trent is Managing Editor at MarketerHire, a network of pre-vetted marketing professionals. In this episode we talk about creative agencies, building teams, networking, ego, copywriting, mistakes B2B companies make, and much more.

A central theme to this episode is focusing on a niche and clearly describing what you do to them. This is a vital skill, whether you're a founder, early employee, or marketer. We also somehow got onto Netflix shows, Amazon's mobile app, and fast food.

GUEST

Camille Trent LinkedIn
MarketerHire Website
MarketerHire LinkedIn

PODCAST

Safa Mahzari
Patreon
Alluxo Website

TERMS

ROI = return on investment
SaaS = software as a service
B2C = business to consumer
B2B = business to business
AE = account executive
CRM = customer relationship management
ICP = ideal customer profile

TIMESTAMPS

0:00 - Episode intro
2:00 - Camille's background
14:36 - Working at a creative agency
27:49 - Networking with your peers
34:05 - Managing ego
39:14 - What is copywriting?
50:09 - Are B2B and B2C different?
1:17:32 - Being specific, being focused
1:27:34 - Camille's new job
1:34:01 - Wrap up and final thoughts