11: Matt Barnett (Bonjoro)
Revenue: Real Startup Stories
English - December 23, 2020 13:00 - 1 hour - 66.8 MB - ★★★★★ - 12 ratingsEntrepreneurship Business Technology revenue technology ecommerce dtc saas startups founders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 10: Karthik Manimozhi (RentMoola)
Next Episode: 12: Camille Trent (MarketerHire)
Matt Barnett is Founder of Bonjoro, a personalized communication platform. Their software helps teams convert and retain more customers through personal videos. In this episode, we talk about product design, pricing, user experiences, customer experiences, how to increase lifetime value (LTV), and much more.
His company focuses on creating quick, personalized videos at scale. The democratization of video is fascinating and brands are adopting video faster than ever. We also touch on the distributed nature of Bonjoro, with employees located in Australia, England, South Africa, Poland, and the United States to name a few places.
GUEST
Matt Barnett LinkedIn
Bonjoro Website
Bonjoro LinkedIn
PODCAST
Safa Mahzari
Patreon
Alluxo Website
TERMS
LTV = lifetime value
CAC = customer acquisition cost
A/B testing = comparing two versions to see which performs better
Freemium = a pricing strategy where a basic plan is offered for free to get customers onboard
RESOURCES
"Traction" by Gino WickmanTIMESTAMPS
0:00 - Episode intro
0:49 - Matt's background
5:34 - What is Bonjoro?
12:54 - Pricing and converting customers
20:17 - Building good products
30:46 - Personalizing experiences
44:15 - Increasing lifetime value
1:00:29 - Building a second product
1:04:47 - Scaling a startup in Australia
1:11:47 - Wrap up and final thoughts