05: Daniel Murray (ServiceTitan)

Daniel Murray is Head of Marketing Operations at ServiceTitan. In this episode, we explore marketing, psychology, copywriting, how to build a personal brand, and selling with emotion. Starting a company is hard, and getting people to care about it even more difficult. That's why your marketing and messaging has to stand out. 

As Daniel said, "You're not going to win on product or sales. You're going to win on brand." We also discuss being competitive, how to hire people, and why your marketing should not be selling so often. It's all about creating value for your audience. You should check out Daniel's podcast, The Marketing Millennials.

GUEST

Daniel Murray LinkedIn
The Marketing Millennials Podcast
ServiceTitan Website

PODCAST

Safa Mahzari
Patreon
Alluxo Website

TERMS

B2C = business to consumer
B2B = business to business
KPI = key performance indicator
CTA = call to action
Pipeline = sales funnel showing the stage of various deals
MQL = marketing qualified leads
SQL = sales qualified leads

RESOURCES

"Influence" by Robert Cialdini

TIMESTAMPS

0:00 - Episode intro
0:50 - Background on Daniel
2:38 - Why resumes don't matter
7:27 - Getting into marketing
11:12 - Marketing and sales partnership
15:41 - What is marketing operations?
20:02 - How to qualify or unqualify a lead
24:15 - Demonstrating value, not hard selling
30:38 - Building a personal brand on LinkedIn
37:56 - Daniel starting his own podcast
41:06 - The worst college course to take
46:08 - How to become known as an expert
53:55 - Advice to your younger self
56:33 - Wrap up and final thoughts