How To Apply Revenue Strategies To Your Direct Channel

Hi, welcome to our first video of 2023. We took a bit of a break over the festive period to recharge and we’re back ready for the Year ahead



Today we kick off by revisiting a core topic in 2022 - RMA - RevMarketing Automation



In this discussion we take a deeper dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website and what the benefits of this are.



To help us along, we have two guests to give us their valuable insights:



🔹 Cristina Blaj, Brand Ambassador for Userguest, one of our Expert Partners, and Founder of Open Revenue Consulting

🔹 Alejandro Garcia, Director of Sales, EMEA for Duetto



In this wide ranging conversation we explore:



🔸Why do a majority of hotels not apply revenue strategies to their websites?

🔸What is the role of the Revenue Management System and how important is the marketing data to inform the revenue strategy?

🔸What are the reasons hotels should consider applying these revenue strategies to the direct channel?

🔸Where does RMA step into this equation and how does it act as the facilitator between the RMS and the direct channel?

🔸What kind of strategies can and should be applied to maximise this relationship and drive a revenue?



Hope you enjoy the discussion👍



👀 If you would like to watch the video

Here is the YouTube link: https://youtu.be/V0sdwSNiwXM



🗣 Feel free to drop us a line with any questions or comments.



We’re always interested to hear from you and happy to follow up with our guests on any questions.



We are also keen to hear of topics you might like discussed and guests you would like to hear from.



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