From Beonprice to BEONx: The Evolution and Journey Ahead

Hi, welcome to another Expert Partner update discussion.



Today we are joined by:

🔹Alex Barros, Chief Marketing & Innovation Officer at BEONx, one of our Expert Partners



In this discussion we talk about the Beonprice brand evolution to BEONx and what BEONx is all about.



We touch on the vision and mission and whether that has changed and Alex outlines sustainable profitability, what it means in real terms, and not just a greenwashing bandwagon. Finally we look at Digitalization, what is it and how can it benefit hotels.



Hope you enjoy the discussion👍



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