Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study

Hi, welcome to another of our case study discussions.



Today is the 2nd of our 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability.



Joining us for this conversation is:



🔹 Apo Demirtas, Founder & CEO of HotelIQ

🔹 Gul Turkmenoglu, Senior Director of Operations at Sonesta Hotels & Resorts



We hear how Gul identified a lot of decisions were being made on, what in reality, was limited information, and how adopting a business intelligence tool was such a massive game changer for her team and property.



She also explains how the ability to not only look at data from a group head office perspective, but to drill down to a property level, has been invaluable for strategic decision making.



Finally we touch on the ease of use and how HotelIQ has become an integral tool used on a daily basis.



NB: HotelIQ are one of our Expert Partners



Hope you enjoy the discussion👍



👀 If you would like to watch the video of our discussion

Here is the YouTube link: https://youtu.be/dSoaTMz7UYY



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