76: What is declared intent and how to drive more of it (with Gaetano DiNardi, Growth Advisor at Cognism)

Revenue Champions

English - December 14, 2022 07:47 - 40 minutes - 37.2 MB - ★★★★★ - 2 ratings
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Previous Episode: 75: The current state of outbound sales (with Sam Nelson, Founder @SDR Leader.com and Agoge)

Next Episode: 77: Demandism: learnings from 2022 (with Cognism Marketing Leaders)

This week, Alice de Courcy, CMO @Cognism is joined by Gaetano DiNardi, Growth Advisor @Cognism to talk about the problems with assumed intent and how to grow declared intent. In this episode, Alice and Gaetano discuss what is declared intent, benefits of ungating your content, marketing predictions for 2023 and more.