68: Demandism: how to build a demand gen machine from the ground up (with Cognism Marketing Leaders)

Revenue Champions

English - October 19, 2022 06:00 - 1 hour - 55.1 MB - ★★★★★ - 2 ratings
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Previous Episode: 67: Cold calling live #11 (with Gregory Woodward, Founder and CEO at Woodward Strategies LLC)

Next Episode: 69: Sales framework and methodology (with Dale Yasunaga, Principal Consultant, Mastering the Sales Game at Sales Consulting and Training)

Welcome to Revenue Champion’s eighth episode of Demandism. Where Cognism marketing leaders LAlice De Courcy and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on how to build a demand gen machine from the ground up including team structure and key hires, content engine overview, BOFU content and more.