46: The product led growth and outbound hybrid (with Breezy Beaumont, Head of Growth and Marketing at Correlated)

Revenue Champions

English - May 18, 2022 06:00 - 42 minutes - 39.1 MB - ★★★★★ - 2 ratings
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Previous Episode: 45: Sales leadership (with Kevin Dorsey, Sales Leadership Coach)

Next Episode: 47: Demandism: building a content engine to power demand (with Cognism Marketing Leaders)

Ryan Reisert, Brand Ambassador @Cognism speaks to Breezy Beaumont, Head of Growth and Marketing @Correlated about product led growth and outbound, and how to use them both as a hybrid to help organisations sell in the modern environment. In this episode, Ryan and Breezy discuss Correlated’s product led growth and outbound hybrid model, what to track instead of MQLs and PQLs in marketing, successful variable compensation strategies and more.