38: Rethinking outbound: how did Snowflake create predictable revenue from outbound sales? (with Marc Wendling, Global VP SMB Sales at Snowflake)

Revenue Champions

English - March 23, 2022 07:00 - 1 hour - 61.4 MB - ★★★★★ - 2 ratings
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Previous Episode: 37: Demand generation and sales (with Carl Ferreira, Director of Sales at Refine Labs)

Next Episode: 39: Demandism: how to make the move from lead gen to demand gen (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)

Ryan Reisert, Brand Ambassador @Cognism speaks to Marc Wendling, Global VP SMB Sales @Snowflake all about change in sales. In this episode, Ryan and Marc discuss how people, processes and technology change when a company is scaling from series C to IPO, defining each stage of growth along the way, how to optimise the 5 key pillars of outbound and more.