24: Constructing your tailor-made marketing mix (with Mark Huber, Director of Growth at Metadata.io)

Revenue Champions

English - November 24, 2021 08:00 - 33 minutes - 30.3 MB - ★★★★★ - 2 ratings
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Previous Episode: 23: Cold Calling Live #1 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)

Next Episode: 25: Cold Calling Live #2 (with Josh Braun, Founder at Josh Braun Sales Training and Ryan Reisert, Founder at Reisert Consulting)

This is the first episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy, CMO @Cognism speaks to Mark Huber, Director of Growth @Metadata.io on constructing your tailor-made marketing mix. Alice and Mark discuss what strategies from B2C are successful in B2B, how to create a strong rebrand, the dark funnel and more.

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