If you’re a B2B business and you haven’t nailed down a content strategy, you’re late to the game. 👀
The industry of B2B is evolving, and the amount of sales interactions happening in the digital marketplace is increasing every day. The last thing you want is your business to fall behind because it’s stuck in the traditional way of doing things.
Developing a content marketing strategy sets your business up for future success in the digital marketplace.
🎙️ In this new episode of B2B Podcasting, host Kap Chatfield sits down with Anna Furmanov, author of “The Digital Content Playbook for Modern Startups”. Together they discuss how developing a content marketing strategy is essential to the success of B2B start-ups living in our increasingly digital world.
If you’re wondering how you can set your business up for long-term success, this episode is for you. 💯
Main Takeaways:
💎 B2B sales is going digital FAST—you need a content strategy.
💎 Assessing the value of your content takes time and consistency.
💎 There are two branches of content marketing: creation and distribution.
💎 The customer sales experience is not a linear journey.
Timecodes:
⏰ 00:00-13:29 | The necessity for content strategy and determining its value
⏰ 13:29-23:27 | The importance of implementing “core pillars” in your marketing strategy
⏰ 23:27-30:30 | What it takes to create great content
⏰ 30:31-43:11 | The difference between vanity metrics and being thoughtful
Quotes:
💬 “With organic content marketing, it can take months, sometimes even years to get really good at it and see a return on investment.” - Anna Furmanov
💬 “Digital marketing needs to work for you so that you don’t need to hire salespeople to do that work for you.” - Anna Furmanov
💬 “There’s something about that freedom of exploration and in allowing [the customer] to chart their own journey—and then when they leave ‘the playground’, the question they ask is, ‘when are we coming back?’” - Kap Chatfield, CEO of Rveal Media
💬 “Set objectives for each stage of your content marketing and make sure you’re meeting those objectives. If you’re not, something is wrong.” - Anna Furmanov
————————————————-
Connect with Anna Furmanov:
Anna’s LinkedIn:
- linkedin.com/in/annafurmanov
Anna’s Website:
- furmanovmarketing.com
Anna’s Article:
- https://www.linkedin.com/pulse/modern-digital-content-strategy-startups-playbook-anna-furmanov/
Digital Marketplace Article (mentioned in episode):
- https://www.gartner.com/en/newsroom/press-releases/2020-09-15-gartner-says-80--of-b2b-sales-interactions-between-su?utm_medium=email&_hsmi=122143773&utm_content=122143773&utm_source=hs_email
Reach out to Rveal Media:
Rveal’s website:
- https://site.rveal.media/
Rveal’s LinkedIn:
- https://www.linkedin.com/company/rvealmedia/
Rveal’s YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
If you’re a B2B business and you haven’t nailed down a content strategy, you’re late to the game. 👀
The industry of B2B is evolving, and the amount of sales interactions happening in the digital marketplace is increasing every day. The last thing you want is your business to fall behind because it’s stuck in the traditional way of doing things.
Developing a content marketing strategy sets your business up for future success in the digital marketplace.
🎙️ In this new episode of B2B Podcasting, host Kap Chatfield sits down with Anna Furmanov, author of “The Digital Content Playbook for Modern Startups”. Together they discuss how developing a content marketing strategy is essential to the success of B2B start-ups living in our increasingly digital world.
If you’re wondering how you can set your business up for long-term success, this episode is for you. 💯
Main Takeaways:
💎 B2B sales is going digital FAST—you need a content strategy.
💎 Assessing the value of your content takes time and consistency.
💎 There are two branches of content marketing: creation and distribution.
💎 The customer sales experience is not a linear journey.
Timecodes:
⏰ 00:00-13:29 | The necessity for content strategy and determining its value
⏰ 13:29-23:27 | The importance of implementing “core pillars” in your marketing strategy
⏰ 23:27-30:30 | What it takes to create great content
⏰ 30:31-43:11 | The difference between vanity metrics and being thoughtful
Quotes:
💬 “With organic content marketing, it can take months, sometimes even years to get really good at it and see a return on investment.” - Anna Furmanov
💬 “Digital marketing needs to work for you so that you don’t need to hire salespeople to do that work for you.” - Anna Furmanov
💬 “There’s something about that freedom of exploration and in allowing [the customer] to chart their own journey—and then when they leave ‘the playground’, the question they ask is, ‘when are we coming back?’” - Kap Chatfield, CEO of Rveal Media
💬 “Set objectives for each stage of your content marketing and make sure you’re meeting those objectives. If you’re not, something is wrong.” - Anna Furmanov
————————————————-
Connect with Anna Furmanov:
Anna’s LinkedIn:
- linkedin.com/in/annafurmanov
Anna’s Website:
- furmanovmarketing.com
Anna’s Article:
- https://www.linkedin.com/pulse/modern-digital-content-strategy-startups-playbook-anna-furmanov/
Digital Marketplace Article (mentioned in episode):
- https://www.gartner.com/en/newsroom/press-releases/2020-09-15-gartner-says-80--of-b2b-sales-interactions-between-su?utm_medium=email&_hsmi=122143773&utm_content=122143773&utm_source=hs_email
Reach out to Rveal Media:
Rveal’s website:
- https://site.rveal.media/
Rveal’s LinkedIn:
- https://www.linkedin.com/company/rvealmedia/
Rveal’s YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw