B2B Podcasting | A show about the ultimate B2B sales & marketing strategy artwork

B2B Podcasting | A show about the ultimate B2B sales & marketing strategy

117 episodes - English - Latest episode: over 1 year ago -

B2B Podcasting is the official show about... B2B podcasting! Hosted by Kap Chatfield (CEO of Rveal Media), B2B Podcasting episodes either go deep into new B2B podcast marketing and sales strategies to help brands excel, or they interview thought leaders of various industries, asking them how they are using their own serial content marketing models to grow their businesses. Build an audience. Drive revenue. Transform your industry. Visit rveal.media to learn more.

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Episodes

How Understanding Radio Will Change the Way You Look at Marketing - With Casey Kuktelionis | B2B Podcasting

August 08, 2022 18:19 - 20 minutes

Regardless of your industry, looking at your business through the right lens can help you with your marketing strategy. Casey Kuktelionis started out in radio. Now she’s the Content Marketing Manager at TrustArc. We know what you’re thinking—how on earth did she make that jump? It’s simple: While Casey was in radio, her boss emphasized the importance of building and maintaining relationships, which content marketing is all about. Why? It’s RELATIONSHIP that establishes trust for your busi...

7 Must-Haves Before Launching Your B2B Show - With Kap Chatfield

August 01, 2022 11:50 - 23 minutes

There’s undeniable value in generating demand for your company through a B2B video podcast. But attaining any good outcome takes a strategy to get you there!  Luckily for you, we’ve worked out the kinks so you don’t have to. In this new episode of B2B Podcasting, host Kap Chatfield outlines seven must-haves you need before you launch your B2B show and begin generating all that demand for your company’s product. Check out the full episode for a bonus tip on long-term strategy for your B2B ...

4 Reasons Why Most B2B Podcasts Suck (plus a bonus reason) - with Scott Clary | B2B Podcasting

July 25, 2022 08:47 - 31 minutes

Take note of how many B2B podcasts you listen to—our bet is that it’s not that many.  The mistake so many B2B podcasts make is that they treat their podcast like a B2C podcast that’s designed for entertainment. Being entertaining is great, but it’s not B2B.  You goal as a B2B podcast is to present something of value to your audience. For you to do that, you need to KNOW your audience. SPECIFICALLY. In this new episode of B2B Podcasting, host Kap Chatfield sits down with guest and CEO of O...

7 Reasons Why You Need to Think About Your Business Like a Media Company | B2B Podcasting

July 18, 2022 07:00 - 21 minutes

In our post COVID-19 world, the digital marketplace reigns supreme, and content is its king. If your company is not creating content at scale, you’re going to be left behind in the virtual sales market. It is more necessary than ever for you to start thinking of your business as a media company.  In this new episode of B2B Podcasting, host Kap Chatfield outlines seven reason why it is paramount for your company to shift its mindset towards thinking like a media company and generating consi...

If You're A Show Host, These Are Your Top 3 Priorities - with Kap Chatfield | B2B Podcasting

July 04, 2022 09:07 - 24 minutes

Hosting a podcast for your business is a great first step to grow your B2B brand. 👍🏼 But if you want that content to work for you, it’s important to know that being a good or bad host can make or break your show. Even if your hosting skills don’t start off top-notch, there’s no reason why you can’t grow! After all, no one just walks into the podcasting realm hosting like Joe Rogan. 😅 Luckily, podcast host Kap Chatfield has your back. In the new episode of B2B Podcasting, Kap gives pract...

The Digital Content Playbook for Modern Startups - with Anna Furmanov | B2B Podcasting

June 27, 2022 11:31 - 43 minutes

If you’re a B2B business and you haven’t nailed down a content strategy, you’re late to the game. 👀 The industry of B2B is evolving, and the amount of sales interactions happening in the digital marketplace is increasing every day. The last thing you want is your business to fall behind because it’s stuck in the traditional way of doing things. Developing a content marketing strategy sets your business up for future success in the digital marketplace. 🎙️ In this new episode of B2B Podca...

How to Become the Recognized Industry Authority with Facebook Ads - with Brandon Smits

June 20, 2022 09:03 - 43 minutes

Do you know how to use your ad dollars the RIGHT way? 👀 Companies are spending thousands of dollars on paid social—but they’re often tracking the wrong metrics or launching the wrong campaigns—resulting in low conversions and even low brand awareness. 😬 You don’t have to shoot in the dark every time—there is a science to paid social and you can learn it in our latest episode. 💎 🎙️ We sat down with Brandon Smits, Partner at 8Loop and Solar Cheat Code, who shared with us his incredible kn...

How to Use a B2B Podcast as a Recruiting Tool for Your Company - with Matthew Sciannella | B2B Podcasting

June 13, 2022 08:22 - 41 minutes

Do you realize what a podcast can do for your business? 👀 You’ve heard how a podcast can sharpen your thought leadership and grow your influence, but how about the fact that it can attract top professionals in your industry to work for you? 🤯 A podcast is a powerful tool to generate a faithful audience that brings other thought leaders, executives and professionals into your funnel, creating relationships that otherwise wouldn’t exist. Let us introduce you to Matthew Sciannella, Strateg...

Generate Demand with Content at Scale - with Chris Roche | B2B Podcasting

June 06, 2022 10:08 - 42 minutes

Do you REALLY know how to generate demand for your product? 👀 “Demand Gen” is almost a buzzword these days, but very few people employ the term properly or create the right results that match the concept. When you TRULY understand demand generation and how it can put your company and product ahead of the game and constantly in front of your ideal customer, you might rethink your marketing strategy. 💡 🎙️ B2B Podcasting brings you a fantastic episode with Chris Roche, CEO of Catalyst Cons...

Accelerating Business Relationships through Storytelling - with Kap Chatfield | B2B Podcasting

May 30, 2022 09:42 - 1 hour

Take the relationships with your audience to a higher level with storytelling. 💥 Nothing builds your brand or long-term business success more than a strong relationship with your audience—and the key to that strength is the content you produce. What message are you conveying? Is your audience interested, or do they even care? 👀 🎙️ B2B Podcasting brings you an incredible episode with our CEO Kap Chatfield who shares how businesses can harness the power of storytelling to strengthen busin...

Death of the SDR and the Birth of Buyer Centric Revenue - with Nelson Gilliat | B2B Podcasting

May 23, 2022 21:29 - 46 minutes

B2B marketing is broken. That’s the main premise of Nelson Gilliat’s book—and it’s not the only controversial thing he shares in this episode. The way we’ve done B2B marketing for decades just isn’t working anymore. And while it’s uncomfortable jumping into uncharted territory, businesses have to adapt if they want to survive and thrive in this new world. In this episode of B2B Podcasting, Kap sits down with Nelson Gilliat, author of “Death of the SDR and the Birth of Buyer Centric Reve...

3 Ways to Measure the Success of Your Video Podcast - with Kap Chatfield | B2B Podcasting

May 17, 2022 07:42 - 17 minutes

Do you know the right metrics to measure the success of your podcast? 👀 When it comes to measuring the success of your B2B content there are three crucial categories you have to look at: 💎 Content Performance 💎 Audience Growth 💎 Business Development When you measure the right way you’ll be able to see how well your content strategy is working and what needs to be done to adjust and grow quickly. 💪🏼 If you’re ready to grow your content creation influence, you don’t want to miss thi...

11 Tips for Creating a Featured Guest Experience that Wins Business - with Kap Chatfield | B2B Podcasting

May 09, 2022 17:10 - 20 minutes

Have you cultivated an experience for your guests that you invite to your show? 👀 In the B2B world, the show marketing model is your method to not only building relationships but closing sales. Here’s the key, though: the way you treat your featured guest determines whether you close the sale. There are specific strategies and systems you can implement TODAY to elevate your guest experience and maintain long-term relationships. 🎙️ B2B Podcasting brings you special episode with our CEO ...

The Art of B2B Storytelling - with Kap Chatfield | B2B Podcasting

April 29, 2022 09:08 - 35 minutes

Do you know how to maximize storytelling for the growth of your business? 🤔 When businesses strive to make their customer the “hero” of the story, addressing their problems and ultimate goals in marketing and sales, they will find the golden key to success. It’s about telling a compelling story that will make the hero keep coming back for more. 🔥 🎙️ B2B Podcasting brings you a bonus episode hosted by Rick Lambert—professional speaker, B2B sales coach and marketing strategist. He inte...

How Podcasting is a Remarkable ABM Strategy- with Yaagneshwaran Ganesh | B2B Podcasting

April 18, 2022 12:56 - 40 minutes

Do you TRULY know the power of storytelling to build your brand? 🤔 Most brand leaders and podcasters heavily rely on famous guests to build their brand achieve their marketing goals—but what if there was a more effective way to build your brand and find success? When you build your brand and podcast with the audience in mind first, your message will not only be effective, but it will reach the right audience every single time. 💯 🎙️ B2B Podcasting brings you another great episode with Ya...

How This CMO Generated $40 Million with a B2B Show - with Pablo Gonzalez | B2B Podcasting

March 18, 2022 19:33 - 46 minutes

Are you tapping into the power relationships generate for your business? 🤔 They’re the greatest catalyst for dramatic increases in ROI, influence and faithful customers. How do you tap into that power? Use a video podcast. It’s the fastest way to accelerate those relationships, bringing people closer and fostering community for the long run. Nobody knows this better than Pablo Gonzalez, host of B2B Community Builder podcast and CMO and co-founder of Be The Stage. 🎙️ His take on relationsh...

How This Consultant Helped Spartan Monetize Their Podcast - with Marion Abrams | B2B Podcasting

March 14, 2022 11:45 - 48 minutes

Have you considered a B2B podcast to reach your business goals? 👊🏼 A video podcast allows you to easily share your business story and value proposition with your audience. On top of that, the content can be repurposed in a near-endless number of ways. Marion Abrams, host of Grounded Content podcast and podcast consultant, is our most recent guest on B2B Podcasting. Learn from Marion and her years of experience in content creation and crafting successful shows. 🎙️ This episode will help ...

How to be an Incredible Podcast Host - with Reena Friedman | B2B Podcasting

March 07, 2022 08:14 - 49 minutes

Do you know what it takes to be an incredible podcast host? 🤔 It’s a combination of a well-thought-out premise, researching guests and practice in guiding conversation while asking the right questions. Learn the tricks of the trade, and you’ll be on the road to success with your own video podcast. It can seem intimidating, but trust us—you want to harness the power of a podcast to impact your audience and grow your business. 📈 🎙️ The latest episode of B2B Podcasting is with Reena Friedm...

How to use a B2B podcast to become a subject matter expert - with Stewart Hillhouse | B2B Podcasting

March 02, 2022 19:39 - 49 minutes

Do you leverage your podcast to grow your thought leadership? 👀 Business leaders should jump at the opportunity to have their own video podcast—it’s a perfect chance to share their niche expertise and provide value to their audience, all in one go. The latest episode of B2B Podcasting is full of insight and clarifies how you can maximize your content creation strategy for ALL your social media platforms. We sat down with Stewart Hillhouse, head of content at Mutiny and host of “Top of M...

How a B2B Podcast is the ULTIMATE Smarketing Solution - with Rick Lambert | B2B Podcasting

March 01, 2022 09:11 - 35 minutes

Show title: B2B Podcasting Episode title: How a B2B Podcast is the ULTIMATE Smarketing Solution - with Rick Lambert Call To Action: ➡️ Do you struggle with the balance between sales and marketing? When you set out to build your personal brand, it’s not uncommon to face challenges. Video content and messaging have incredible power to strengthen your niche expertise—or keep you on the sidelines. It can be a tough balancing act. 👀 That’s why we sat down with Rick Lambert, CEO of Sell To W...

How to Create B2B Content that Actually Resonates - with Jay Acunzo | B2B Podcasting

February 23, 2022 13:49 - 43 minutes

Does your brand’s mission truly resonate with your audience? This goes beyond just speaking what they want to hear, but crafting a vocabulary around your brand story and mission that captivates your audience to want more. That’s exactly what professional showrunner and podcast host Jay Acunzo is doing, and it’s inspiring to say the least. B2B Podcasting hosted Jay Acunzo in our most recent episode. Jay is the host of the “Unthinkable” podcast and an expert storyteller for the business w...

Becoming a Known Expert in Account Growth through a B2B Podcast - with Jenny Plant | B2B Podcasting

February 21, 2022 16:01 - 34 minutes

Do you know how to empower your account managers to grow their accounts? 💪 Too many companies unintentionally limit the potential of their account managers, which can cause a domino effect of negative outcomes in the company. It’s time companies position their account managers to bring value, think outside the box and push the envelope of what’s offered to clients. 🎙️ B2B Podcasting had the honor of hosting Jenny Plant, founder of Account Management Skills Limited, Creator of Account Ac...

How Jeffrey Hayzlett Created the Netflix of B2B Podcasts - with Jeffrey Hayzlett | B2B Podcasting

February 17, 2022 07:47 - 43 minutes

Are you prepared to change the way you grow as a business? 📈 Today’s digital landscape requires business leaders to step out of their comfort zone and try new marketing models if they want to see real growth in their company. Without that perspective shift, huge growth simply won’t happen. Our conversation with Jeffrey Hayzlett, Chairman of The C-Suite Network, C-Suite Radio, and C-Suite TV was eye-opening and refreshing. 🤝 🎙️ The latest episode of B2B Podcasting brings another episode ...

How to Build an Authoritative B2B Personal Brand - With Michelle Griffin

February 15, 2022 09:34 - 34 minutes

Have you discovered the incredible power of a personal brand? When thought or business leaders uncover how a personal brand can increase ROI, augment influence and build an audience with their ICP, they’ll start investing into their niche expertise. 🎙️ Michelle Griffin is the latest guest on B2B Podcasting. She is the founder of BRANDthority and host of “The Business of You”, a LinkedIn Live Show. Her expertise as a personal brand consultant will help business leaders get out of their c...

How to Recruit with Your LinkedIn Content - with Joel Lalgee | B2B Podcasting

February 14, 2022 09:14 - 39 minutes

Do you know how to START creating content? 👀 Too often thought leaders get confused or stuck on their content strategy or brand before they even start creating something for their digital platforms. If Joel Lalgee taught us anything in our most recent episode of B2B Podcasting, it’s that simply STARTING is more valuable than the strategy or the brand—you just have to start and it will perfect itself along the way. 👊 🎙️ B2B Podcasting sat down with Joe Lalgee, Lead recruiter at Hirewell ...

The Compound Effect Of Consistent Content Creation - with Jesus McDonald | B2B Podcasting

February 07, 2022 11:07 - 43 minutes

Are you ready to face REAL marketing? 👀 It’s high time marketers and CEO’s face the power of how real relationships create the best marketing strategies in the B2B world. Take it from Jesus McDonald, Founder and CEO of JRM Web Marketing and host of “Mastering B2B Marketing” podcast. 🎙️ 💡 His experience as a CEO, marketer and podcast host is the perfect combination of wisdom for professionals in any of those areas. Our latest conversation on B2B Podcasting will help you find your place...

Making Analytics More Human with a B2B Podcast - with Cassidy Shield | B2B Podcasting

February 02, 2022 09:43 - 44 minutes

Does your company make data-driven decisions? 🤔 Too often marketers and business leaders are blind to the power of data and how it can drive your decisions and investments in the right direction. Your video podcast WILL GROW when you learn to interpret the right data and apply it to your growth and marketing strategies. 📈 🎙️ B2B Podcasting brings you an insightful conversation with Cassidy Shield, SVP of Marketing & Sales for Narrative Science and host of “Leading with Data” podcast. ...

Disrupting the Wealth Management Industry with a Show - with Larry Sprung, CFP | B2B Podcasting

February 01, 2022 08:44 - 33 minutes

Do you know how a podcast can impact your business? 👀 From tracking real ROI to creating relationships that evolve into clients, a podcast provides a wealth of opportunities for the B2B thought leader. 🎙️ The latest episode of B2B Podcasting is with Larry Sprung, Founder and Wealth Advisor at Mitlin Financial and host of “Mitlin Money Mindset”. Larry’s exprience as a businessman and podcast host have positioned him to clearly see the benefits of a podcast and how it can help other busin...

How a Single Show is Transforming the World of HR - with Joe Sweeney | B2B Podcasting

January 26, 2022 13:39 - 35 minutes

Do you know how to approach an ideal customer without sounding ‘salesy’? 🤔 Too often B2B companies don’t realize they’re selling to real people who want to be entertained, not sold to. 📺 It’s vital to study and understand your audience’s needs and perspective so your marketing can be effective and reach its intended goals. 🎙️ The latest episode of B2B Podcast is with Joe Sweeney—Head of Content Marketing at TalentSoft and Host of “The Ins and Outs of Work” podcast. If you’re looking f...

How to Write Copy in a way that Actually Converts - with Linda Melone | B2B Podcasting

January 25, 2022 10:26 - 32 minutes

Do you TRULY understand the power of copywriting? 📝 When it comes to your business marketing, the content and copy that are created and placed before your audience determine if they convert into clients. Good copywriting isn’t just an added bonus—it’s an essential part of a strong marketing strategy. Not only that, copywriting isn’t something just anyone can pick up. It requires study and an in-depth understanding of your audience and their pain points. 🎙️ The latest episode of B2B Podc...

How to 8x Your Content Output in Months with a Podcast - with Phil Friedrich | B2B Podcasting

January 20, 2022 09:11 - 31 minutes

Why haven’t you started your video podcast? 👀 The benefits far outweigh the difficulties, and our latest episode will prove it: 💎 Accelerate relationship-building 💎 Create and refine your personal brand 💎 Expand your capacity for business and industry You will exponentially grow the content you produce and post for LinkedIn and other social media websites with a video podcast— and it will grow your influence and build your business. In the latest from B2B Podcasting, Kap sits down...

How to Create Ads that Actually Attract an Audience - with Silvio Perez | B2B Podcasting

January 18, 2022 08:58 - 37 minutes

Are your ad dollars being spent wisely? 🤔 Too many businesses fall prey to the idea that ad spending must be across multiple channels in multiple formats, but fail to see where their ad spending is actually getting them conversions. When you stop looking at ad spending as “jack of all trades” and realize your money can be better spent in specific and targeted locations, you’ll see an exponential change and return on your investment. 📈 🎙️ Meet Silvio Perez, Head of AdOps at Metadata.io a...

How the Power of Personal Brand will Revolutionize the Restaurant Serving Industry - with Jim Norman | B2B Podcasting

January 12, 2022 10:10 - 37 minutes

Do you know how powerful a personal brand can be? 👀 Too often we think of a personal brand as something for thought leaders, CEO’s or entrepreneurs, but what if it could apply to the restaurant serving industry? If you’re a server, restaurant owner or involved in the restaurant business, THIS episode is for you! In our most recent episode, Kap sat down with Josh Peterson, Executive Producer of “Sidebar”, “Decisis”, and “Texas Boys Outdoors” and Jim Norman, Founder of the Sit With Me app...

How Being More Authentic (and even transparent) with Your Marketing Can Help You Grow Your Business - with Ashley Stryker | B2B Podcasting

January 10, 2022 12:31 - 51 minutes

It’s time for marketing to evolve. ⏱ How? Go from dry SEO optimization or lead generating to interpreting data with a human variable and get the results your company is actually looking for. Too often companies get stuck in the rut of producing in high quantity without spending the time to determine whether the QUALITY of the leads or traffic is what will convert to sales and real clients. 💡 It’s time marketing gets a facelift. Meet Ashley Stryker, Director of Marketing at Alaniz Marke...

How Being More Authentic (and even transparent) with Your Marketing Can Help You Grow Your Business - with Ashley Stryker

January 10, 2022 12:31 - 51 minutes - 47 MB

It’s time for marketing to evolve. ⏱ How? Go from dry SEO optimization or lead generating to interpreting data with a human variable and get the results your company is actually looking for. Too often companies get stuck in the rut of producing in high quantity without spending the time to determine whether the QUALITY of the leads or traffic is what will convert to sales and real clients. 💡 It’s time marketing gets a facelift. Meet Ashley Stryker, Director of Marketing at Alaniz Marke...

How to CUT THROUGH THE NOISE on LinkedIn - with Nemanja Zivkovic | B2B Podcasting

January 05, 2022 15:01 - 52 minutes

What if your B2B markting can be more than just closing a sale or bringing in revenue—what if it became relationship-centric? Relationship-centric marketing creates the demand your company needs. 🤯 It knows how to build trust with an audience that in turn creates demand for your product or service—it’s marketing done the right way and with the quantitative and qualitative results you’re looking for. You NEED to meet Nemanja Zivkovic, Founder/Chief Vision Officer of Funky Marketing and h...

How Thought Leaders can Scale their Impact with a B2B Podcast - With Richard Harris, MD | B2B Podcasting

January 04, 2022 09:04 - 39 minutes

Do you know how to reinvent yourself as a thought leader? Too often experts find themselves believing they’re superior due to their knowledge and experience, and forget the true reason why they entered their field in the first place. However, if they can stay humble, continually learn and be vulnerable, they’ll see their influence expand far beyond what they even thought possible. 🤯 Take it from Richard Harris, a Holistic Physician “physician-preneur” and host of “Strive for Great Healt...

Why You Need to Treat Your Startup like a Media Powerhouse - with Anna Furmanov | B2B Podcasting

December 20, 2021 15:11 - 44 minutes

Are you tired of cold calls, emails and decade-old marketing tactics? 😬 Marketing as an industry needs a DRAMATIC mindset shift. Too often business leaders, specifically startup founders, use outdated marketing strategies that just don’t work in today’s post-COVID digital age. Here’s the good news: there are fresh ideas and creative perspectives out there that will not only work better for your business, but help you quickly connect to your ideal customer—and you’ll find them in a video...

How to Accelerate Your Growth as a Marketer with a B2B Podcast - With Sam Moss | B2B podcasting

December 15, 2021 12:19 - 49 minutes

Why haven’t you launched your B2B video podcast yet? 👀 Video podcasting is THE way to scale your thought leadership and grow your audience. It can can create opportunities in the B2B space for any business: 💎 Help you connect with your ICP (ideal customer persona) 💎 Build your influence among other industry leaders 💎 Show your expertise and why people need to do business with you In our most recent episode Kap connects with Sam Moss, co-founder of One Click Agency and host of the ...

How This Thought Leader Used a B2B Podcast to Launch his Own Consultancy - With Jason Greenwood | B2B Podcasting

December 13, 2021 16:17 - 47 minutes

What are you doing with your thought leadership? 👀 Creating consistent content across multiple platforms with your thought leadership and niche expertise will instantly and exponentially grow your influence. Not only that, but your business will receive organic and 100% inbound leads. 📈 Too many leaders are waiting for the right time, talent or equipment to get started with producing their thought leadership into content for others to consume—and the truth is there is never a “right tim...

How to Make Remote Relationships Work with Your Team, Clients and Audience - With Drew Moore | B2B Podcasting

December 09, 2021 11:20 - 49 minutes

Do you know how to maintain strong relationships while working remote? 🤔 In today’s digital, remote-working age, work relationships between teams and clients have drastically changed from even a few years ago. Office dynamics, meeting formats and the way we communicate have evolved, and most companies don’t know how to deal with the changes or even capitalize on them. 🗣️ Drew Moore, CEO of Suited, a fully remote digital marketing agency, shares how his team best serves their clients all...

How to Crush LinkedIn Ads with Your B2B Podcast Content - With AJ Wilcox | B2B Podcasting

December 07, 2021 09:37 - 45 minutes

Have you explored the world of LinkedIn Ads? 🤯 LinkedIn ads are a valuable resource that any business or thought leader needs to seriously consider if they want to grow their business. In our most recent episode, we cover the essentials of LinkedIn ads to generate leads for your sales team: 💎 Single image sponsored content 💎 Bidding ads by cost per click 💎 Lead generation objectives AJ Wilcox, Founder and CEO of B2Linked and host of “The LinkedIn Ad Show” podcast is the resident exp...

How to Rock the Virtual Stage on Your B2B Podcast - With Rich “Trigger” Bontrager | B2B Podcasting

December 02, 2021 04:52 - 37 minutes

Is your audience captivated when they see you on the virtual stage? 🤔 Too often businesses assign a leader to speak for the brand without giving them training on how to properly present the brand voice and engage an audience. As a result, the brand reputation suffers tremendously. 📉 Rich “Trigger” Bontrager, host of “Rock the Virtual Stage” show and head of podcasts and TV content for the C-Suite Network, has found the solution that most businesses need—coaching. Rich coaches business lea...

How to scale your company as a solopreneur with a B2B Podcast - With Scott Clary | B2B Podcasting

November 29, 2021 10:16 - 42 minutes

Your company should be a media company. 👀  It doesn’t matter what product you sell or service you offer—it’s all about how you present your brand.  Not only that, but a video podcast is the MOST EFFECTIVE medium through which you build your brand. 🎙️  Don’t believe us? Listen to Scott D. Clary share his professional experience to prove it.  In our most recent episode, Kap sits down with Scott D. Clary, host of The Success Story Podcast and serial content creator. He shares from the wealth...

How to build relationships with your dream customers with a B2B podcast - With Jonathan Ronzio | B2B Podcasting

November 25, 2021 12:17 - 42 minutes

Have you ever considered a B2B podcast for your business?  Scaling your thought leadership across multiple platforms with multiple content avenues is the best way to build your business audience.  Not only will your influence grow, but you'll have the opportunity to:  💎 Increase your business ROI  💎 Build trust among your audience  💎 Create content your customers want to consume  💎 Scale every marketing strategy you have  We’re convinced podcasting is a fail-proof strategy! 🎙  In our ...

The Ultimate Video Podcast Strategy - With Kap Chatfield and Jake Prieur | B2B Podcasting

November 22, 2021 18:06 - 41 minutes

Video Podcasts are the marketing strategy solution you’ve been looking for 🤯  The concept of a marketing strategy is overwhelming, not to mention the energy and time it requires to do it right. You want something that you can easily do that will speak to your customers, engage your audience, and boos your business.📈 We get it, and we want to help.  ➡️ In this episode, you’ll get insight into what a Video Podcast Strategy looks like and how easy it is to understand and implement. We also sha...

Why you need to turn your business into a media company - with Mark Hunter (The Sales Hunter) | B2B Podcasting

November 18, 2021 12:49 - 45 minutes

How can the content you produce create relationships?  Let that sink in. 🤔  Businesses should be defined by how well they invest and build relationships with their clients, not just how much revenue they make.  When you get down to the foundation of any thriving business, it’s all about the time and quality of relationships invested, and how they serve a purpose beyond a sale.  In our most recent episode, Kap Chatfield sits down with Mark Hunter (The Sales Hunter), author of “A Mind for S...

How to Become an Authority in Your Industry with a B2B Podcast - With Jonathan Stark | B2B Podcasting

November 17, 2021 16:04 - 1 hour

Want to become a thought leader for your industry?  Becoming a thought leader begins with creating consistent content from a unique perspective. 🗣️  It’s not about fame or revenue—when you do what you love and consistently show up, you’ll find yourself being sought out by your industry and beyond.  Jonathan Stark, software developer and author of “Hourly Billing Is Nuts”, shares his thoughts in our most recent episode about how he pivoted from hourly billing to value-based billing and chan...

How to become an authority in your industry with a B2B podcast- With Jonathan Stark | B2B Podcasting

November 15, 2021 12:09 - 1 hour - 61.6 MB

Want to become a thought leader for your industry?  Becoming a thought leader begins with creating consistent content from a unique perspective. 🗣️  It’s not about fame or revenue—when you do what you love and consistently show up, you’ll find yourself being sought out by your industry and beyond.  Jonathan Stark, software developer and author of “Hourly Billing Is Nuts”, shares his thoughts in our most recent episode about how he pivoted from hourly billing to value-based billing and cha...

Which Type of Content do B2B Marketers Find Most Effective? - With Kap Chatfield | B2B Podcasting

November 10, 2021 21:50 - 17 minutes

The market is flooded with an incredible amount of marketing strategies, and they all provide different levels of value for your B2B business.  However, there is one strategy that gets you the most bang for your buck—a video podcast. 🎙️  In our most recent episode, we’ll give you six reasons why a B2B video podcast is the best route to take for your business.  Join us as Kap unpacks this thought and shares his personal experience for B2B brands. This is an episode you wont want to miss. 👊 ...

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