How to Crush LinkedIn Ads with Your B2B Podcast Content - With AJ Wilcox | B2B Podcasting

Have you explored the world of LinkedIn Ads? 🤯

LinkedIn ads are a valuable resource that any business or thought leader needs to seriously consider if they want to grow their business. In our most recent episode, we cover the essentials of LinkedIn ads to generate leads for your sales team:

💎 Single image sponsored content

💎 Bidding ads by cost per click

💎 Lead generation objectives

AJ Wilcox, Founder and CEO of B2Linked and host of “The LinkedIn Ad Show” podcast is the resident expert on all things LinkedIn ads. He is the man to get your ads positioned for guaranteed success.

His feedback as a professional marketer and VIP for the top LinkedIn Ads account gives him useful perspective and insight.

➡️ Check out this episode for the future growth of your business.

Main Takeaways:

💎 Learn how to use LinkedIn ads for your business and brand

💎 Generate 100% successful leads with a LinkedIn Marketing strategy

💎 Your niche expertise is perfect for an engaging podcast

💎 Thought leadership grows as you explore a video podcast model

💎 How to scale your content to better engage your podcast audience

Timecodes:

⏰ 00:00-03:21 | What problems can paid ads solve for your sales team?

⏰ 03:21-06:47 | LinkedIn ads are worth it because 100% of the leads are qualified

⏰ 06:47-08:50 | Single image sponsored content is the most effective ad

⏰ 08:50-13:42 | Perfect your campaign objective for lead generation

⏰ 13:42-20:19 | The best way to promote your personal brand or business on LinkedIn

⏰ 20:19-27:09 | Create a podcast with a niche focus for success

⏰ 27:09-33:48 | A podcast will strengthen your niche expertise and thought leadership

⏰ 33:48-38:04 | How you can repurpose your podcast content to grow your business

⏰ 38:04-42:52 | What are the right questions to ask professional marketers?

⏰ 42:52-45:30 | Connect with AJ Wilcox

Quotes:

💬 “You're helping your employer and other clients position their product or their service amongst a very specific audience that's already highly qualified to buy.” - Kap Chatfield

💬 “When we calculate a sales qualified lead, the cost per sales qualified lead is half for LinkedIn what it is for Facebook, and it just goes to show its quality.” - AJ Wilcox

💬 "The ad that I would absolutely recommend everyone starts with on LinkedIn ads, it's the simplest, it's called a single image sponsored content.” - AJ Wilcox

💬 “Bidding by cost per click is the cheapest way to get traffic on LinkedIn 90% of the time.” - AJ Wilcox

💬 “What you want to do is bid whichever way gets you the lowest cost per impression and lowest cost per click, whether the objective is just for someone to see it, or to convert.” - AJ Wilcox

💬 “If your goal in running LinkedIn ads is to get the lowest cost per lead, then the cheapest way to do that is going to be single image ads and avoid the video.” - AJ Wilcox

💬 “When you share something from a personal profile, it's going to get 10 times the engagement than something that comes from a company page, and that just comes down to the fact that we want to connect with people, we do business with people, people have the personalities.” - AJ Wilcox

💬 “I've discovered that when you go really narrow focus, it actually is the best decision ever, because you have a lot of safety and it really does become this goldmine of so many different things that you can cover and then you also build a stronger brand that way. “ - Kap Chatfield

💬 “What I found is by narrowing myself to a really small niche, I thought that I might run out of content, but the community has given me the rest of the content.” - AJ Wilcox

💬 “I'm okay with it not being perfect, just launching with something is better than never launching.” - AJ Wilcox

💬 “That's what happens when you become the THE thought leader in the space—you become the trainer of all the trainers, the expert of all the exp

Have you explored the world of LinkedIn Ads? 🤯

LinkedIn ads are a valuable resource that any business or thought leader needs to seriously consider if they want to grow their business. In our most recent episode, we cover the essentials of LinkedIn ads to generate leads for your sales team:

💎 Single image sponsored content

💎 Bidding ads by cost per click

💎 Lead generation objectives

AJ Wilcox, Founder and CEO of B2Linked and host of “The LinkedIn Ad Show” podcast is the resident expert on all things LinkedIn ads. He is the man to get your ads positioned for guaranteed success.

His feedback as a professional marketer and VIP for the top LinkedIn Ads account gives him useful perspective and insight.

➡️ Check out this episode for the future growth of your business.

Main Takeaways:

💎 Learn how to use LinkedIn ads for your business and brand

💎 Generate 100% successful leads with a LinkedIn Marketing strategy

💎 Your niche expertise is perfect for an engaging podcast

💎 Thought leadership grows as you explore a video podcast model

💎 How to scale your content to better engage your podcast audience

Timecodes:

⏰ 00:00-03:21 | What problems can paid ads solve for your sales team?

⏰ 03:21-06:47 | LinkedIn ads are worth it because 100% of the leads are qualified

⏰ 06:47-08:50 | Single image sponsored content is the most effective ad

⏰ 08:50-13:42 | Perfect your campaign objective for lead generation

⏰ 13:42-20:19 | The best way to promote your personal brand or business on LinkedIn

⏰ 20:19-27:09 | Create a podcast with a niche focus for success

⏰ 27:09-33:48 | A podcast will strengthen your niche expertise and thought leadership

⏰ 33:48-38:04 | How you can repurpose your podcast content to grow your business

⏰ 38:04-42:52 | What are the right questions to ask professional marketers?

⏰ 42:52-45:30 | Connect with AJ Wilcox

Quotes:

💬 “You're helping your employer and other clients position their product or their service amongst a very specific audience that's already highly qualified to buy.” - Kap Chatfield

💬 “When we calculate a sales qualified lead, the cost per sales qualified lead is half for LinkedIn what it is for Facebook, and it just goes to show its quality.” - AJ Wilcox

💬 "The ad that I would absolutely recommend everyone starts with on LinkedIn ads, it's the simplest, it's called a single image sponsored content.” - AJ Wilcox

💬 “Bidding by cost per click is the cheapest way to get traffic on LinkedIn 90% of the time.” - AJ Wilcox

💬 “What you want to do is bid whichever way gets you the lowest cost per impression and lowest cost per click, whether the objective is just for someone to see it, or to convert.” - AJ Wilcox

💬 “If your goal in running LinkedIn ads is to get the lowest cost per lead, then the cheapest way to do that is going to be single image ads and avoid the video.” - AJ Wilcox

💬 “When you share something from a personal profile, it's going to get 10 times the engagement than something that comes from a company page, and that just comes down to the fact that we want to connect with people, we do business with people, people have the personalities.” - AJ Wilcox

💬 “I've discovered that when you go really narrow focus, it actually is the best decision ever, because you have a lot of safety and it really does become this goldmine of so many different things that you can cover and then you also build a stronger brand that way. “ - Kap Chatfield

💬 “What I found is by narrowing myself to a really small niche, I thought that I might run out of content, but the community has given me the rest of the content.” - AJ Wilcox

💬 “I'm okay with it not being perfect, just launching with something is better than never launching.” - AJ Wilcox

💬 “That's what happens when you become the THE thought leader in the space—you become the trainer of all the trainers, the expert of all the exp