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How Messaging Drives Contextual CX
Retail Remix
English - April 26, 2021 09:00 - 35 minutes - 81.9 MBBusiness News Business News retail retailers customer experience technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Fulfillment: Retail's New 'Big E' Opportunity
Next Episode: Why It’s Time for Retailers to Measure Brand Intimacy
As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences.
During this week’s Retail Remix, we sit down with Dennis Steele, Co-Founder of Podium, a company that is helping shape this new era of CX. Listen to get his take on:
Which new consumer behaviors are driving the shift to contextual CX; Common challenges with disparate communication solutions that hinder success; and How messaging can support all stages of the funnel, from initial engagement to conversion and customer service.RELATED LINKS
Learn more about the value of messaging for retail businesses Get a live walk-through of the Interaction Management Platform for Retail