Leonard Kim: The Power of Authenticity In Your Personal Brand

Show Notes: YourResultsRadio.com/5

“Failure is part of the journey. It hurts badly in the moment, but it’s an important part of the process” - Leonard Kim

Personal branding is a hot topic right now for a variety of reasons. Some people are in it to sell more, some people for the sense of importance that comes from people knowing who you are, and some for a variety of other reasons.

But what holds so many people back when it comes to effectively communicating with your audience, building it, and connecting with it in a strong way, is the bravery required to really be vulnerable and authentic with your following.

As Mr. Kim says, “If you’re holding on to something that you’re scared to share, chances are that sharing it will really connect with your audience.” This is what separates those who are able to turn their personal brand into a powerful force from those you struggle.

Listen to today’s episode to find out more about why personal branding is so valuable in today’s environment, and how to go about building it, all on today’s episode of Results Radio.

“You have to sell people not only on your product/service, but on yourself” - Leonard Kim

Failure is part of the journey. It hurts badly in the moment, but it’s an important part of the process
Investing in your personal brand allows you to move from project to project, rather than being tied to one project
It’s important to be viewed as an expert in your field
You have to sell people not only on your product/service, but on yourself
In order to develop a personal brand, you need to tell your backstory, personality, and what you are all about
When you bring in your personality, you're building a bridge between yourself and your audience
Build trust with an audience by putting out content that your audience will want to consume
Engage consistently with an audience to build relationships
Once you admit where you truly are in life, and are authentic and vulnerable, people will come around you and lift you up
If you’re holding on to something that you’re scared to share, chances are that sharing it will really connect with your audience

“If you’re holding on to something that you’re scared to share, chances are that sharing it will really connect with your audience” - Leonard Kim

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