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On top since 1938: How REI builds a peak customer experience from beginning to end
Resilient Retail
English - June 29, 2021 09:00 - 35 minutes - 32.7 MB - ★★★★★ - 45 ratingsEntrepreneurship Business shopify resilient resilience retail retailer commerce dtc omnichannel shopping business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Resilient News: Leading through Change with Kat Cole
REI needs no introduction. They’ve been a juggernaut in the outdoor retail industry for decades, and most of us already know that their customer experience is absolutely unmatched. In this episode, Chief Experience Officer Curtis Kopf digs into the ways that REI builds community, adventure, and sustainability into every touchpoint. That means amazing experiences in their physical stores, online, and everywhere in-between.
Check out REI and follow them on Twitter