How Suit Shop’s tailored customer experience led to a perfect product-market fit

SuitShop might come from humble beginnings, but you’d never know that looking at them today. The men’s formalwear brand is an incredible example of a digitally native brand that’s grown by prioritizing the customer every step of the way. That started with crafting a great online shopping experience, but it has also meant a surprise pivot to retail and groundbreaking new approaches to omnichannel selling. SuitShop’s success comes from a willingness to shift, bend, and change based on customer behavior. This conversation is a masterclass in product-market fit, and the ways that brands build trust with customers in the lead up to one of the biggest days of their lives.
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