From culture shock to cutting-edge: How Raw Apothecary is spicing up Mexican DTC

Resilient Retail

English - April 29, 2021 09:00 - 43 minutes - 39.8 MB - ★★★★★ - 45 ratings
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Mexico is the birthplace of many wonderful things, but eCommerce isn’t one of them. In a country where online purchases are a source of distrust and skepticism, Macarena Riva and Andrea Sanchez are turning the tide. The two best friends started Raw Apothecary, a natural beauty brand that speaks to women of all ages with minimalist packaging and clean ingredients.

But it wasn’t a fancy website that sealed their first sales. Instead it was the personal attention of the brands two passionate founders. The women’s journey started by tapping into Mexico’s thriving bazaar marketplace culture. After forming an in-person relationship with customers, they took the brand online with the conviction that Latin America’s online ecosystem would soon catch up to the rest of the world.

Check out Raw Apothecary

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Connect with Macarena Riva on LinkedIn

Connect with Andrea Sanchez LinkedIn