191: Thought leadership marketing & doing the 'deep work', with Lacy Boggs

REPUTATION REVOLUTION: The Personal Brand Monetisation Show

English - April 11, 2021 06:30 - 37 minutes - 41.6 MB - ★★★★★ - 5 ratings
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Previous Episode: 190: How to use FOMO marketing to build your personal brand with May King Tsang

Next Episode: 192: How to build momentum for your ideas with best-selling author, Mark Schaefer

Lacy Boggs is the founder and director of The Content Direction Agency, which provides content marketing strategy and writing services for personality driven businesses and brands.

In this episode of Reputation Revolution, Lacy and host Trevor Young discuss the concept of thought leadership marketing, and why it's important for business leaders to make the time and space to do the deep work - to think things through - to actually tease out good ideas out and bring them to life in the real world.

In this conversation, Trevor and Lacy cover:

the power of long-form content,how it can help business leaders become better known and more trusted in the marketplacehow business leaders can use thought leadership marketing to influence the conversation within their industryBeing strategic about what leaders can outsource vs the 'big ideas' that can only come through them if they want to be valued as a thought leader.

If you want to improve your leadership marketing and increase your value as a thought leader in your industry, start with making the time to listen to this conversation.

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