REPUTATION REVOLUTION: The Personal Brand Monetisation Show
289 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 5 ratingsHow do you extract value from the profile and reputation you've built in the marketplace?
How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?
Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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Episodes
283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host
March 28, 2024 07:21 - 59 minutes - 81.3 MBIn this week's episode, we expand on the idea of taking your personal brand global. And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows. Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood! As we record...
282: Purpose, Passion, Principles + Profit with Dr John Tickell
January 03, 2024 20:05 - 29 minutes - 40.7 MBBuilding a sustainable business off the back of one’s personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain’t easy! What is easy to get stuck in the same rut professionally and personally … to become scared to stand out, to change things up - to muck around with a formula that has perhaps worked for you and your business over time, but maybe you feel you’re becoming le...
281: How to win more clients using organic content with Chris James
December 15, 2023 12:34 - 59 minutes - 81.3 MBMost business owners post content online with no idea where their next lead is coming from. So says Chris James, this week's featured expert guest. Chris, from Manchester, is an online business mentor, content strategist and keynote speaker. He helps solopreneurs and small business owners generate and convert leads organically on social media. In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips a...
280: The business of speaking: An insider's guide with Carson White
November 22, 2023 04:00 - 53 minutes - 72.9 MBAs you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like. These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace. But what happens if you start getting good at this...
279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai
November 09, 2023 04:42 - 52 minutes - 72.3 MBBeing good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual studio Cristina Castro and Angela Tsai, founders of Grow Your Brand With Impact, a UK-based consultancy that “helps marketing-fatigued consultants, coaches and business owners implement marketing...
278: Automate your personal brand-based business with Alycia Edgar
October 26, 2023 21:09 - 55 minutes - 75.9 MBIn this episode of Reputation Revolution, I sit down with profit strategist and business growth expert, Alicia Edgar. We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload. The following topics are covered in this interview: **Introduction to Guest**: Learn about Alicia’s journey from being an accountant to a profit strategist who helps help six figure entrepreneurs leverage their business to fuel growth wit...
277: Design your one-person service-based business with Ellen Donnelly, The Ask
October 12, 2023 04:18 - 56 minutes - 77.3 MBYou've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field. Now, how are you going to capitalise on all your hard work? You don't want to work for anyone else, but nor do you want to run a large business and employ stacks of people. What's the answer? Establish and grow your own one-person service-based business! The brilliant thing today is it's never been easier to start a business. And here's ...
276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise
September 27, 2023 03:00 - 44 minutes - 61.2 MBWelcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show! In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak, based on the south coast of England. In this insightful discussion, Jackie shares her journey from being an art development officer and drama teacher to becoming a public speaking coach who helps business owners and professionals to get performance ready and excited about stepping in ...
275: Reputation = revenue: The business of personal branding
September 20, 2023 04:42 - 23 minutes - 31.6 MBIn this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'. In the past - across 270+ episodes in fact - this podcast has zeroed in on topics associated with professional personal branding, with a view to...
274: ENCORE EPISODE - How to productise your knowledge + scale your impact with Greg Burgoyne
September 07, 2023 03:59 - 48 minutes - 66.2 MBIn this special encore edition of the podcast, we're replaying a popular episode in which we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselve...
273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
August 23, 2023 02:07 - 48 minutes - 67.2 MBIn this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based Oscar Trimboli. Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening, and a sought-after keynote speaker. In this conversation, Os...
272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
July 14, 2023 00:53 - 34 minutes - 47.6 MBWelcome to the second (and final) part of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a r...
271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
July 06, 2023 02:34 - 23 minutes - 31.9 MBWelcome to Part 1 of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a really good flavour fo...
270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior
June 28, 2023 06:35 - 52 minutes - 71.9 MBIn this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'. Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations. While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline. Why is this important? For starte...
269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward
June 21, 2023 08:52 - 46 minutes - 63.9 MBLots going on in the world of podcasting! Podcasts, as we know, can be a great owned media platform for entrepreneurs and thought leaders, but they take a bit of work. How much work, and what are the challenges people in the podcasting trenches are facing currently? I decided to find out! In this episode, we get the lowdown from Bea Abalti, founder of Bear Forward Podcast Solutions, which helps small and medium business owners who want to start a podcast, or they already have one an...
268: The who, what and how of building strategic relationships with Nina Thomas
June 14, 2023 06:36 - 52 minutes - 72.4 MBIn this episode I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes it's the relationships side of what we do that can have the most impact. Nina knows this all too well, having founded Harmonic Advisory in 2012 with a goal of helping businesses grow and successfully implement key pr...
267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview
June 07, 2023 06:36 - 28 minutes - 39.5 MBIn the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand. In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including: How Adam went from no social media (LinkedIn) presence late last year to 22,000 followers seven months later The strategy Adam employed to fast-track his activity on social media (Li...
266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com
May 31, 2023 08:48 - 46 minutes - 63.5 MBIn today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media. And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (but making up ground quickly). His name is Adam Robinson. He's the CEO and founder of a startup business called Retention.com. Adam believ...
265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor
May 24, 2023 05:48 - 29 minutes - 40.8 MBIn this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward. The interviews are featured in the two previous episodes: Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris Ward Ep 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube &...
264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!
May 17, 2023 09:53 - 44 minutes - 61.7 MB"We're not here to blend in!" (Kris Ward) In the last episode, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace. In doing my research for that interview, I was impressed with how well Kris was building her own professional online presence (her face was everyw...
263: How to leverage your time & resources while building your personal brand - interview with Kris Ward
May 10, 2023 07:14 - 38 minutes - 52.4 MBBuilding a credible thought leader brand in the marketplace takes time and effort. So how can we make time work for us? How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share them with the world? How can we become more effective in our work so we can spend more time creating content, do public speaking and interact with our audience, on and offline? Kris Ward has the answers! Kris is the auth...
262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution
May 03, 2023 07:23 - 24 minutes - 33 MBLast week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis. IN THIS EPISODE, I get together with marketing strategist and podcast producer - Brendan Keogh...
261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
April 26, 2023 06:16 - 46 minutes - 64.2 MBI'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global ...
260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand
April 19, 2023 06:03 - 36 minutes - 49.6 MBI've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego. I must admit, I get a bit fired up during this conversation: "It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why wouldn't you want to influence that in a positive way? I don't understand why you wouldn...
259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur
April 12, 2023 06:32 - 57 minutes - 79.5 MBAs a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach. But you need to be intentional about it! As we talk about here often on the podcast, there are many variables invol...
258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper
April 05, 2023 07:48 - 48 minutes - 67.1 MBWhen we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a graphic designer ... or anyone else who works in a so-called creative industry. Well, that would be a simplistic, one-dimensional view of creativity, but it's a common one, reinforced time and time again by the media. I'v...
257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!
March 29, 2023 06:12 - 50 minutes - 68.8 MBWow, what a fun interview with so much gold from holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's personal brand. Sally has been on TikTok for a few years now and has amassed nearly 350,000 followers and 4.4M 'likes' of her videos. But we broaden the conversation into using voice as an exp...
256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm
March 22, 2023 07:01 - 41 minutes - 56.5 MBI've invited content strategist and podcast producer Brendan Keogh back on to the show to help me recap a previous interview I recorded with LinkedIn expert, Richard van der Blom. My interview with Richard was all around 'unlocking the LinkedIn algorithm', as we delved into his recently-released, well-researched LINKEDIN ALGORITHM REPORT. Richard shared so many insights and tips (in episode 254), so it was terrific to sit down with Brendan to dig deeper into topics raised in that inte...
255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
March 15, 2023 05:06 - 51 minutes - 71.1 MBIn this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business bran...
254: Unlocking the LinkedIn algorithm with Richard van der Blom
March 08, 2023 07:01 - 52 minutes - 72.1 MBIf you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it well? Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads? ...
253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)
March 01, 2023 07:44 - 48 minutes - 66.7 MBIn this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'. [ Check out episode 252: The power of community with best-selling author, Mark Schaefer ] Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coas...
252: The power of community with best-selling author, Mark Schaefer
February 22, 2023 06:26 - 53 minutes - 73.8 MBLet's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many default digital marketing tactics no longer seem to work as well as they used to. But there is a way through for those entrepreneurs who ...
251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson
February 15, 2023 07:56 - 1 hour - 86 MBWeb3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal brand - growing your profile and enhancing your reputation in the marketplace: what role can Web3 and the Metaverse play in all of this? You'll want to tune into this episode because we have a genuine expert in the space t...
250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders
February 08, 2023 07:19 - 1 hour - 96.6 MBIn this opening episode for Season 7 - our 250th no less! - we have something special in store for you 👏 To mark the occasion, I invited some past guests of the show to give us a brief answer to an open-ended question: "From a personal branding or professional marketing perspective, what's the one thing that's really working well for you currently?" Lots of interesting answers, including some timely reminders for us all! #Gold It is indeed a bumper episode and a bit longer than usua...
249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode
December 31, 2022 06:09 - 1 hour - 97.4 MBWelcome to the finale to season 6 of the Reputation Revolution podcast. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode you're listening to, lucky you, you'll get a really good flavour for what we cover here on the show. If you're a re...
248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views
December 20, 2022 05:55 - 1 hour - 82.9 MBOne of the trends I've been highlighting for a while now is producing a 'destination' show instead of simply doing a podcast, or just a YouTube video. Add a bit of meat to it. Theme it. Make it multimedia so people can listen if they prefer that, or watch it on YouTube, or read about it if necessary. Cut it into snippets to share across social media. Give it a name, create a sub-branded media property, as I've been calling it for years now: turn it into a platform with editorial integ...
247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)
December 14, 2022 06:00 - 58 minutes - 80.5 MBIn the previous episode (#246), I spoke with lawyer Alex Martin about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace. In this episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found interesting, informative and relevant. From pretty much a standing start (publishing the odd post on LinkedIn, but not with any purpose or ...
246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
December 07, 2022 05:26 - 58 minutes - 80.5 MBThis show is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He also published the occasional post on LinkedIn, but not with any purpose or direction. But Alex is an action-taker. He knew he needed to raise his profile and position himself as an expert in his spac...
245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand)
November 30, 2022 06:19 - 29 minutes - 41 MBIn the previous episode of the podcast, I chatted with world-renowned marketing blogger and best-selling author, Mark Schaefer. Mark discussed how he has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. In this episode, content coach Brendan Keogh and I dissect my conversation with Mark, riffing on key insights and takeaways that we found interesting, informative and relevant. Our discussion will be of interest to anyone keen to grow their...
244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]
November 23, 2022 04:51 - 19 minutes - 22.4 MBOne theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time. The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want t...
243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand)
November 16, 2022 06:16 - 35 minutes - 48.2 MBIn the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts. In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. A massive opportunity for thought leaders and expert influencers today is to pitch themselves as a potential interview subject to niche podcasts. It's far less in...
242: Going small to make it BIG with earned media | Interview with Shelby Janner, Zilker Media
November 09, 2022 07:24 - 52 minutes - 58.1 MBHow to leverage podcast guest appearances to build your professional personal brand In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts. Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. Whether you've built your personal brand so well that media outlets are coming to y...
241: [RECAP] Trevor & Brendan dissect the Ben Cusack interview (digital media mindset)
November 02, 2022 06:21 - 24 minutes - 33.4 MBIn the last episode (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video. The theme for that episode was around 'experimentation', and taking risks on social media. By ‘taking risks’, we're not talking about doing anything stupid on the socials (we're all trying to build professional reputations after all) but really, just letting loose a bit:: Showing more of our authentic selves. Tryi...
240: Developing a digital media mindset & experimenting with short-form video: Special guest - Ben Cusack
October 26, 2022 08:27 - 45 minutes - 62.1 MBWhat does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'. Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect. But sometimes, we over-think things. We get stuck inside our own heads when it comes to creating content and using social media to build our profile and our reput...
239: [RECAP] Trevor & Brendan dissect the Bec Sands interview (personal branding opportunities)
October 19, 2022 06:28 - 50 minutes - 68.7 MBIn the last episode (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'. Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we discussed in that original interview. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Bec Sands inte...
238: Exploring the possibilities that come with today’s Reputation Economy, with personal brand coach, Bec Sands
October 12, 2022 05:02 - 50 minutes - 53.5 MBAccording to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset. We’re all about the individual, here on the Reputation Revolution. We’re talking about the power of the personal brand, folks, and how it’s now the biggest asset we have. The way I look at it: why wouldn’t you want to put your best foot forward? Why wouldn’t you want to influence the...
237: [RECAP] Trevor & Brendan dissect the Joyce Ong interview (Liberated on LinkedIn) ]
October 05, 2022 06:10 - 24 minutes - 34.3 MBIn the last episode (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media. That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story, and she reveals how she went about it in the chat. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Joyce Ong interview, pulling out and dis...
236: Liberated on LinkedIn: How Joyce Ong uses transparency & fun to cut through the noise
September 28, 2022 06:19 - 51 minutes - 57.4 MBWe hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic! How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional’ network, where showing up as your real self can be difficult for many people. Yet, we also know that dropping the veneer, getting out amongst it, taking people behind the scenes of your business or professional life -...
235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge)
September 21, 2022 09:34 - 34 minutes - 47.3 MBIn the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact. That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, consultants and advisors. Even if you run a consulting firm or an agency, listen up folks :) In this episode, content strategist and podcast p...
234: Productise your knowledge + scale your impact with Greg Burgoyne, Course Creators Academy
September 14, 2022 06:55 - 48 minutes - 66.8 MBIn this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process. My guest today is GREG BURGOYNE from New Zealand. Gre...