![Repeat Customer artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts113/v4/b1/bd/83/b1bd831b-7ad5-11e6-534d-f094d26629aa/mza_16560462659210700263.jpg/100x100bb.jpg)
How Brooklinen woke up the bedding industry by going direct-to-consumer
Repeat Customer
English - August 27, 2018 04:10 - 27 minutes - 25.2 MB - ★★★★★ - 83 ratingsMarketing Business Management repeat customer experience customer experience business zendesk pain points touchpoints chief customer officer customer support Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When millennials Rich and Vicki Fulop couldn't afford the luxury bed sheets at their hotel in Las Vegas, they did the unthinkable: build a company to make the sheets themselves. In the process, they also created a customer experience, and brand loyalty, where none had really existed before.
Brooklinen's Rich Fulop tells the story of how he bootstrapped a direct-to-consumer bed sheets company by focusing, at first, on the underserved millennial demographic. Fast Company's Liz Segran breaks down how revolutionary this was and retail expert Brandon Rael describes how traditional bedding companies were neglecting the customer experience. And blogger Carmen Griffith describes what can happen when you buy the wrong sheets.
Repeat Customer is an original podcast from Zendesk, because the best customer experiences are built on Zendesk.
Learn more about the podcast at zendesk.com/repeatcustomer
You can rate or review Repeat Customer at Apple Podcasts. We'd love to know what you think.