How Bark disrupted pet retail with a great customer experience...for dogs
Repeat Customer
English - September 10, 2018 04:15 - 26 minutes - 24.6 MB - ★★★★★ - 83 ratingsMarketing Business Management repeat customer experience customer experience business zendesk pain points touchpoints chief customer officer customer support Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When entrepreneur Matt Meeker went shopping for his Great Dane, Hugo, he came away from their local big box pet store less than impressed with the unexciting products. So he decided to start a subscription service for dogs called Bark. But here's the question: when you're selling to furry friends, who is the customer experience aimed at? Humans or dogs?
Hernan Giraldo, Bark's VP of Customer Experience Operations, outlines the company's "direct-to-dog" ethos. Expert Phil Chang aka Retail Phil describes the changing relationship between humans and their dogs and how this has revolutionized pet retail. Christy Hoffman, an anthrozoologist at Canisius College, weighs in on whether dogs can be customers at all. And host Mio Adilman hears from some pretty crazy dog moms and dog dads.
Repeat Customer is an original podcast from Zendesk, because the best customer experiences are built on Zendesk.
Learn more about the podcast at zendesk.com/repeatcustomer
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