405: Never Split the Difference: CMO Edition
Renegade Marketers Unite
English - July 12, 2024 05:00 - 57 minutes - 52.6 MB - ★★★★★ - 39 ratingsBusiness Education leadership advertising b2b cmo innovation marketers marketing renegade Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators?
In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders.
By listening, you’ll learn how to:
Turn potential conflicts into collaborative problem-solving sessions
Use tactical empathy to align with stakeholders
Adapt your negotiation style to different personality types
Increase your emotional intelligence for more effective leadership
Techniques for managing stress and conflict in high-stake situations
Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you're advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world's top negotiation experts.
Tune in!
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators?
In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders.
By listening, you’ll learn how to:
Turn potential conflicts into collaborative problem-solving sessions
Use tactical empathy to align with stakeholders
Adapt your negotiation style to different personality types
Increase your emotional intelligence for more effective leadership
Techniques for managing stress and conflict in high-stake situations
Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you're advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world's top negotiation experts.
Tune in!
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/