Quality Coworking with Enelin Paas CEO and Dolores Daniel CMO of Spring Hub Estonia

[00.41] The Idea Behind Spring Hub Estonia [03.51] The Demographic Member of Spring Hub Estonia [04.42] Support for Member of Spring Hub Estonia [06.16] Virtual Office Benefit
[07.36] The Strategy To Get More Member [10.51] The Unique Selling Point of Spring Hub Estonia

[00.41] The Idea Behind Spring Hub Estonia

In Estonia, we're biggest coworking space. Under one roof we are gathering startup events, seed finance free scale startups, also we are having some organizations like Espen which is Estonian business engine Network. We are having all kinds of entrepreneurs, we're having teams on also individuals like freelancers and so on so forth. It's a biggest coworking space gathering different kind of entrepreneurial people. We're open in the end basically in the end of November last.

We had a core team of two but also two investors who were there all the time helping us to brainstorm the ideas and validate ideas. Helping with the financing and everything but basically most of all two people who make that happen. Of course, they're the partners from the construction part and and and those people but the organizing parts were mostly two.

When we started we had CEO, myself and office manager, basically a half year ago. Now we are structuring a little bit differently. We're having like office, event manager, sales, and marketing separately.

It's 24-hour coworking and also open in the weekend. If the new member comes, they can jump in and they will have their own key and they're free to go whenever they want. It depends like some people, of course, they manage to write us before. Some people are jumping in as well and there's always one of our team member who always at the hub. The person who is there at the moment during the day time usually from Monday to Friday, help with onboarding. If you are already onboard and you have your own key and everything then you can also come on the weekends or late night.

[03.51] The Demographic Member of Spring Hub Estonia

We have girls and boys in their 25 until 45. The average age of 28 and 30 probably. Usually, people have been traveling a lot and entrepreneur mindset. Mostly more social than not social.

[04.42] Support for Member of Spring Hub Estonia

Some partners have been volunteered. Some companies we have been asking to join and want 1-on-1 consultation as a thing, to give something back to the younger entrepreneurs and the community. Usually, we are just letting our people know that it's taking place again and opening the registration really simple to do and then they can pick a time and consultant will be there at the right time. And they will meet in the meeting room. Everything super simple. Actually, we have never paid for it. If they are doing the consultation just coming.

[06.16] Virtual Office Benefit

If anyone has questions about the e resident, we will direct them to the right direction but as of today I mean we don't facilitate to become an e-resident. We do offer only a virtual office meaning that they can have their addresses like paper mail then the e mail or package will come to our hub and so we will notice them. But the e residents program, I will just drag them to the right place. That's because by the government it's another service that we can only drag them but we can't actually deal with that. Some companies need the legal address for visa purposes, they can also register their address in our place.

[07.36] The Strategy To Get More Member

As we're a local business we don't go really wide in social media. It's different channels different mediums. The one that we used a lot actually Facebook. Estonia super small so if you open up something it goes really fast. If somebody come and get really good experienced and they will say some good words for their friends.

And another thing is we are doing a lot of events so people are coming in. They're seeing a nice environment and they will become a member. We have a Facebook group for members. We're also on tv and radio. When we opened up, we made a PR campaign like Countrywide PR campaign. After that, it went quite smoothly a bit social media and the recommendations of the people who have already been there and events.

We're a local business, so the conferences that we coming are inside in Estonia or the next country Latvia, Finland. Where the countries cooperate more on a daily basis. Let's see the context dates usually have a taste some conferences together and overlapping audiences so we attend those. But we don't travel around the Europe or Asia to participate in the conferences. Because our audience doesn't really come from there or our members rarely come from there.

[10.51] The Unique Selling Point of Spring Hub

We're having working station, seven meeting rooms, video conferencing solutions, eleven sound-proof phone booths 24 different access different zones, cafe-lounge area, sauna and parking lots so those many most of the places don't have.

It depends on the need. We are also making some discounts depends on how big the groups. Usually the parking is good as an extra but otherwise, you can use the sauna and that kind of things for free. If you are into sports or something and we're doing like members evenings as well different kind of things. Some of the extras are included some of them are free. The biggest selling point I would say is professional people working in there. You can take advantage of the people, a whole community of smart people there.

We're different type of bigger coworking space like WeWork. Actually, we are Tallinn based coworking space not like an office service mostly like a community. We are having people doing their own things. After they get the key then they are in or out whenever they want. Since the community is smaller, they could be friends and know each other.

[14.05] The Future Plan of Spring Hub Estonia

Our future plans are we expanding. We are doubling space. Right now we're planning another floor and it will be done hopefully by the end of the year if everything goes smoothly.

Our investors are owning the building. We are working together with companies with the people connected. It's like private investors who also some real estate but also from another side they're investing in startups so we are basically one of their portfolio startups they invested in and who are based on their real estate.

Our expansion plan kind of would create more opportunities for the teams to get more creative and have a tighter coworking area.

Usually, the startup looking for the investor but in our cases is different. The investor had an idea to do it then they will find the startup.

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Website: www.springhub.org