The Three Goals and Five components of Success Communicators

Welcome to the remarkability Institute podcast. This is Bart Queen , your host. I hope all of you are doing well today. 

[00:01:46] I typically get asked how do I go from feeling confident? To not feeling confident to feeling confident to not feeling confident. And a lot of times, people let their emotions drive them if there's anything that I've found out in my experience of helping and coaching folks. 

[00:02:07] Is that emotions have no intelligence when it comes to the skillset of communication. Now, as we spend our time together today. What I'd like you to do is open up your mind to the three goals and the five components that will help you become more effective or what I call a more strategic communicator. 

[00:02:29] I think if you have an open mind around those things, you'll gain some principles and ideas today in our short amount of time together. That you can immediately, make an application to implement into your life and see the effects. The outcomes and the results that happen from it. 

[00:02:47] I want you to go from this idea of how everything feels to a place where you're relying on the skillset to carry you through every single time. 

[00:02:59] Now, to lead you to those skill sets, I want to lay one more piece of the foundation that I think is important. And that's the three overall arching goals that each one of us should have in the way that we communicate. 

[00:03:12] Now, this applies to whether you're giving a keynote speech. You're doing a presentation. You're doing a one-on-one, you're doing a training class. You're having a conversation with your children. I have found that these three goals go all the way across the board. Goal number one is to build trust. This should be the most important thing that we do when we're communicating with our family, our friends, and our clients. 

[00:03:41]

[00:03:41] There's one important principle in this idea of building trust. Something I picked up out of a book called God is a sales person. Now it's not a religious book, but the author drives this point home. He said that people buy trust before they buy a solution tool or product. You also said that people buy trust before they buy the provider, meaning you or me.

[00:04:06] The CEO of Pepsi once said that the new global currency, the new global currency, is not going to be money. It's going to be trusted. So the question that you have to face and the question that I have to face every single day is how do we build trust between yourself and the people that you're communicating with. 

[00:04:29] I think every day before we. Let our feet hit the floor with our families and with our children with our spouses. We should. I ask ourself as a simple question. What's the one thing I can do today to deepen the trust in my relationship with my spouse? I'm up. With my children. How can I deepen that trust between my company and my clients? 

[00:04:52] How can I deepen that trust between myself, my company, and the marketplace? 

[00:04:59] Now, I believe that there are four key pillars to building trust and how we communicate. Pillar number one. Is that our content must be clear. It must be clear. 

[00:05:13] It has to be easy to understand. So here's a principle I want you to make a note. If you happen to be listening or you've got a pen and paper in front of you. I want you to write this down. A confused mind will always say no. A confused mind will always say no. I got that principle out of a book called real leaders. Don't do PowerPoint. 

[00:05:35] Tremendous book. If you have not read it, I highly recommend you pick it up. But the author drives this idea home that as soon as someone says in their head, I don't get what you're telling me. They stop listening, and then we've lost all the way through. A confused mind will always say no. Pillar number one; your content has to be clear. 

[00:05:58] Pillar number two, your content has to be concise. 

[00:06:03] We know for a fact that most people are verbose. You've got somebody that you, you listen to, maybe a friend, and you find a look at them and say, what's the point. W, w. W. What are you trying to get to? What are you trying to tell me? Your information has to be concise. It's easy for all of us to be verbose much more difficult. 

[00:06:23] To be concise. I always remember something that Winston Churchill said. He said the shortest speeches are always the toughest because it requires an economy of words. So it's not the idea of how do I tell them more anymore. It's how do I get them to remember more; you remember that and one of the podcasts if you listened to in the past. 

[00:06:45] So the first two pillars or it has to be clear and it's got to be concise. The third pillar is critical as you and I communicate about our companies. It has to be consistent. 

[00:06:59] One of the companies that I've had a longterm relationship with when I was speaking with the. The CMIO. I said, what's the biggest challenge that you face in communicating with your company. And he said the biggest challenge I face is a clear, consistent message out in the marketplace. So he said, Bart, do me a favor. 

[00:07:18] Go out and talk to the employees. Ask five, six, seven, ten employees who we are and what we do and come back and share with me. What was the response that you got? I did just exactly what I wanted. He asked me to do. I came back, and I said, here's what I found. Every single employee gave me a different answer to the question. 

[00:07:38] On who they are and what they do. That lack of consistency. Creates confusion in the marketplace. Well, one sales person says the other sales person has to be able to say now that can vary just a little bit, but the essence of the message has to be the same. This is another place for that seven-factor phrase that I've mentioned in the past comes in. That gives you that kind of consistency in your message. 

[00:08:08] And the last pillar in developing this sense of trust. Is your competency your competency? Now what I mean by that are your stories, your examples, and your experiences. This allows you to bring your individual Allotey to the company message. This brings your uniqueness to the message. It allows you to tailor that message depending on who you're speaking to. 

[00:08:34] It allows you to personalize it. 

[00:08:38] That very first overarching goal is this idea that we have to build trust. And the four key pillars to building trust. It has to be clear. It has to be concise. It has to be consistent. And you bring in your competency, your uniqueness. Now, the second overall arching goal that we need to think about when we communicate is you have to be able to build a relationship. 

[00:09:03] There are two things here. I want you always to remember people buy from people. People don't buy from companies. They buy from people. And the second thing I want you to think about in that principle is that people buy from people that they like. That they like. So if we look at these first two goals, we have two factors that we have to build. Number one, we have to build a trust factor, and we have to be able to build that quickly.

[00:09:30] So think about if you're giving a keynote speech, you want to build that trust factor almost immediately you want people in your audience saying, wow, I'm just like Bart. I'm just like a bill. I'm just like John. I'm just like Mary. You want t...