Ep 43 Leverage Your Most Powerful Asset, Your Mailing List, With Sarah Murray from Women’s Wilderness.

Relish THIS: The Nonprofit Marketing Podcast

English - July 13, 2021 13:00 - 55 minutes - 38 MB
Non-Profit Business Marketing marketing nonprofit non-profit nonprofit marketing purpose-focus purpose-focused marketing business marketing business strategy marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 42: Creating Multiple Avenues of Engagement For Stakeholders With Mike Fye From Big Brothers Big Sisters

Next Episode: Ep 44: Creating a compelling story through marketing and communication with Mark Eller from Leave No Trace.

Your email list is a powerful asset. But if you’re like many organizations, you’re not making the most of it. After all—what’s better than an engaged audience, all of whom have raised their hands to be part of your program?

Today's guest is Sarah Murray, Executive Director of Women's Wilderness. WW is an amazing organization that helps women and girls become their strongest, best selves by teaching and immersing them in the great outdoors.

Sarah and I talked a lot about the opportunities in their list, and how they could gain valuable insights from the people on it by sending surveys, testing messaging and program details, and even asking them to increase your reach by sharing your emails with others.

This was a really great episode. I hope you enjoy it!

LINK: womenswilderness.org

ASK: Consider how interactions with the outdoors can inspire a shift in the injustices we see.