John talks to Ray Edwards — communication strategist, copywriter, author of two Amazon best sellers, How to Write Copy That Sells: The Step-By-Step System for More Sales to More Customers, More Often and Permission to Prosper: How to be Rich Beyond Your Wildest Dreams, host of the top-rated podcast The Ray Edwards Show, husband, and dad.

Listen to this episode to learn more:

[00:54] - Welcome notes and introduction of Ray Edwards

[04:28] - Ray’s journey into copywriting

[07:50] - The key to establishing a successful long-term business

[09:00] - Ray’s copywriting agency

[11:48] - The importance of copywriting and persuasiveness

[14:03] - The need to learn to effectively communicate

[20:09] - Ray’s book Permission to Prosper

[23:39] - Habit essential for entrepreneurs

[26:18] - Books Ray is reading

NOTABLE QUOTES:

"We don't let people know enough how much of a delight they are in our lives and how much a gift they are."

"Be sure to let people know how you feel about them. Because far too many times, we let those moments escape, and we can never get them back."

"Half the problems that we face as a society, as a human race, spring out of our inability to effectively manage the relationships of marriage and parenting. And if we could fill our responsibilities in those areas, so many of the other problems in the world would just vanish."

"I don't believe business is cutthroat. If you're building a successful business long-term and not helping people, you're not going to have a long-term business. It's gonna fall apart. You can fool people for a while, but if you want a long-term business, the only way you survive is to provide valuable products and services for people they know they can count on."

"Communication is the currency of life of being in interaction with other human beings. You have to be able to communicate with them."

"Just because you have a message doesn't mean you know how to say it well."

 "What one man can do, another man can do." 

"Building skill and honing a craft has much more long-term payoff than just leaning back, relying on your gift to wing your way through life."

APPS MENTIONED:

Notion Readwise 

BOOK MENTIONED:

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear (https://tinyurl.com/AtomicHabitsBook)

USEFUL RESOURCES:

https://rayedwards.com/ 

https://www.instagram.com/rayedwards 

https://www.facebook.com/RayEdwardsOnline 

https://www.linkedin.com/in/rayedwardsinternational 

https://twitter.com/rayedwards 

https://www.youtube.com/rayedwards 

https://rayedwards.com/podcast-archives 

https://tinyurl.com/HowToWriteCopyThatSellsBook 

https://tinyurl.com/PermissionToProsperBook 

https://tinyurl.com/MoneyWordsBook 

https://tinyurl.com/JustGetStartedBook

CONNECT WITH JOHN

Website - https://thejohnhulen.com 

Instagram - https://www.instagram.com/johnhulen 

Facebook - https://www.facebook.com/johnhulen

Twitter - https://www.twitter.com/johnhulen 

LinkedIn - https://www.linkedin.com/in/johnhulen 

YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA 

EPISODE CREDITS

Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/ 

Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Twitter Mentions