Reinventing Retail 28: Direct Mail for the Digital Age
Reinventing Retail
English - August 24, 2018 15:07 - 10 minutes - 14.6 MB - ★★★★★ - 14 ratingsTechnology customerexperience digitaltransformation everywhereconsumer fashion reinventingretail retailtechnology storeofthefuture stores supplychain Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode, Matt Gunn chats with Tom Barbaro of PebblePost, the company that invented programmatic direct mail. As most retailers have gone digital in their marketing efforts, the mailbox has become relatively vacant, clearing the way for “digitally reactive mail”—allowing retailers to retarget customers at home and capture advanced analytics about buyer intent and conversion.