Reformers: Laurie Ann Goldman, Former CEO at Spanx

Laurie Ann Goldman is the Former CEO at Spanx, the international powerhouse famous for its leggings, denim, and shapewear. After a decade as a Marketing executive at The Coca Cola Company, Laurie Ann joined Spanx as CEO in 2002 when it was just 5 employees. After taking the helm, Laurie Ann spent 12 years as CEO, scaling the business domestically and internationally to hundreds of millions in revenue without raising any outside capital. After a long and successful run as CEO at Spanx, Laurie Ann then joined Avon as CEO, implementing a successful turnaround that culminated in a successful acquisition. Laurie Ann currently serves on the board of directors for Joe & The Juice, ClubCorp, and GUESS (among others). In this interview, Laurie Ann shares key insights and lessons learned that can be implemented in your own business.

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Reformers host Andrew Oved is the Founder & General Partner at Reformation Partners, a pioneer in early growth equity. The firm invests in the best capital efficient enterprise and consumer companies at their point of breakout and supports their growth through profitability, future financing rounds, and / or exit.