Reformers: Laurie Ann Goldman, former CEO at Spanx

Laurie Ann Goldman is the Former CEO at Spanx, the international powerhouse famous for its leggings, denim, and shapewear. After a decade as a Marketing executive at The Coca Cola Company, Laurie Ann joined Spanx as CEO in 2002 when it was just 5 employees. After taking the helm, Laurie Ann spent 12 years as CEO, scaling the business domestically and internationally to hundreds of millions in revenue without raising any outside capital. After a long and successful run as CEO at Spanx, Laurie Ann then joined Avon as CEO, implementing a successful turnaround that culminated in a successful acquisition. Laurie Ann currently serves on the board of directors for Joe & The Juice, ClubCorp, and GUESS (among others). In this interview, Laurie Ann shares key insights and lessons learned that can be implemented in your own business.