Claus Raasted - Disruptive Questions

This week we are speaking with Claus Raasted, a creative entrepreneur, master storyteller, and innovation specialist. Claus is the Director of the College of Extraordinary Experiences and a consultant on travel and innovation at McKinsey & Company. He also designs immersive and interactive events that invite people to change their perspectives. A truly disruptive mind, once you meet Claus, you don´t forget. In this episode, Claus shares top tips from his most recent book “The Innovation Cycle” and we challenge the status quo in travel through questions that will help you see it in a whole new way.  For example, how can destinations re-imagine themselves without physical visitors? The travel industry needs to change, and it all starts by asking the right questions. What will you be inspired to ask next?

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I’m @elenarodriguezblancofrom @authenticitys, and I’d love to be in conversation with you and hear your thoughts, ideas and feedback. Visit ReDesign-Travel.com for more notes on this Podcast and Authenticitys.com to follow our work

Claus' book: The innovation Cycle