Business Model Hacking: Elena Rodriguez Blanco and Jens Heitland

Innovate your model-How the travel industry has to change its business model. In this episode, Elena was invited by Jens, the CEO of Heitland Innovation, to decode a real-life case: A family-owned hotel chain with hotels in a couple of major European cities is hit hard by the pandemic. The owners' family is looking to reinvent themselves finding new ways to position the hotels and explore new business models. In this episode, we talk about how to redesign business models as a source of innovation and how regeneration can be the key to unlocking sources of creativity and hidden value propositions. It is all about how we rethink the model, how we reframe partnerships and our relationship with clients, and how we build the core values of the business as the holding structure. Whether in hospitality or not, this case will widen your perspective on how to position innovation and redesign business models.

Elena Rodriguez Blanco is a “catalyst for change” in how and why we do business. An influential mind in the innovation, social entrepreneurship and creativity space, she “inspires actions by asking the profound questions that will catapult your team”. Elena is an international speaker, 2x best-selling author, podcast host, social impact investor and serial entrepreneur. Elena’s current venture, Authenticitys, is transforming the way we travel by being the world's first social impact experience B certified travel platform offering experiences that are aligned with the Sustainable Development Goals in over 40 countries. With an incredible passion and drive to bring forth the regenerative movement (a more grounded understanding of sustainability for business, travel and life), Elena has been designing strategies and mentoring businesses to create transformational work cultures in over 2.000 organizations spanning across the globe. 

Elena Rodriguez Blanco

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