How much does it cost?⁠ ⁠ I can't tell you how often I hear this question.⁠ ⁠ This question keeps you focused on limitations and lack.⁠ ⁠ The Leader ALWAYS focuses on value versus cost.⁠ ⁠ The better question is: What is the cost of NOT doing it?⁠ ⁠ What will it cost me in time, income potential, potential growth, and impact over my lifetime if I DON'T do this?⁠ ⁠ How much does it cost compared to what?⁠ ⁠ Compared to a tremendous amount of regret?⁠