Popular is just what the mass mind is resonating with.⁠ ⁠ Think.⁠ ⁠ Really think.⁠ ⁠ The fact, is that to be the "most popular" and to have the most "friends" or followers, the creative individual must leave out the difficult parts.⁠ ⁠ It must be dumbed down into something to be consumed in 6 seconds or less.⁠ ⁠ Glance through your feed.⁠ ⁠ How many people are there posting "motivational memes" right now?⁠ ⁠ Everybody's an expert now, right?⁠ ⁠ Chances are REALLY good that the person with the most followers or "likes" is not really disruptive or even that creative.⁠ ⁠ We tend to give standing ovations to things that we agree with. Not to things that rattle our cage, push up against our resistance, and truly make us think.⁠ ⁠