3.8. Industry lobbying and communicating the hard things about animal agriculture with Irina Gerry CMO of Change Foods

In this episode you will hear from Irina Gerry from Change Foods. Change Foods uses precision fermentation to create real dairy without the cow, more about that in a few minutes. Prior to that she has been a Senior Brand Manager in Plant-based innovation at Danone.

We discuss the role of talking about the health benefits of cultured products and how critical it is to actually point out the problems of the existing industry to drive change. I love that Irina disagrees with some of the previous interview guests that we have had on this season. I appreciate her boldness in standing up for what she believes in.

This was such a great interview it was really hard to cut because it hit’s many of the most interesting topics: activism science manipulation and industry lobbying

Let’s jump right in

Connect with Marina on LinkedIn: https://www.linkedin.com/in/schmidt-marina/

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Thanks to our partners of this season



Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/

NX-Food: NX-Food stands for Next Generation Food and focuses on consultancy, community, partnership and startup value creation – because the future of food needs to be shaped. https://nx-food.com/