Tripp Lanier is back to discuss the behind-the-scenes of writing, publishing, and launching his new book, This Book Will Make You Dangerous.

For the last decade, Tripp has run a very successful coaching business. He's host of the popular podcast, The New Man.

Why wait so long to write a book? What does the book-writing process look like? When you have a successful business already, why write a book at all?

These are a few of the things we discussed. And if you're thinking about writing a book to spread your message or promote yourself as an expert, you'll want to listen up!

In This Episode: Being bigger than you really are Keeping grounded when you're kicking ass (not believing your own hype) Being put on a pedestal Trying to be liked (and how to work around this) Gurus who don’t have it all together Failure Porn Why books are important The process of writing a book How to decide what goes in a book (and what stays out) Help Your Expert Friends Reach More People...

If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).


Tripp Lanier is back to discuss the behind-the-scenes of writing, publishing, and launching his new book, This Book Will Make You Dangerous.

For the last decade, Tripp has run a very successful coaching business. He's host of the popular podcast, The New Man.

Why wait so long to write a book? What does the book-writing process look like? When you have a successful business already, why write a book at all?

These are a few of the things we discussed. And if you're thinking about writing a book to spread your message or promote yourself as an expert, you'll want to listen up!

In This Episode: Being bigger than you really are Keeping grounded when you're kicking ass (not believing your own hype) Being put on a pedestal Trying to be liked (and how to work around this) Gurus who don’t have it all together Failure Porn Why books are important The process of writing a book How to decide what goes in a book (and what stays out) Help Your Expert Friends Reach More People...

If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).