On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed:

Point-of-View Consistency of Messaging (and just consistency) Leveraging Yourself (and your message)

If you've been in your expert business for a while, or want to be, you'll get a lot out of this.

Help Your Expert Friends Reach More People...

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