For high school student-athletes, it can be easy to focus on the athletic aspect of the recruitment process. But at the end of the day, recruitment is just the vehicle for going to college.  Accessing higher education provides a real space to challenge yourself to grow academically, athletically, and socially.  As a coach, I have had to make phone calls to families and share the news that while they were interested in attending the Academy or University, that they could not be admitted for a host of reasons. It is not a fun conversation to have, nor is it news that anyone is eager to face.  To address the questions around the actual admissions process, the role of diversity recruiting and the impact of covid-19 on the future incoming classes, we will hear from Ms. Kim Holley, senior director of admissions at Appalachian State University.  For Kim, being strategic throughout her own education experience, prepared her well to school us on the college admissions process considerations for Black girls.