Why Your Podcast is the Ultimate Networking Hack & How to Thrive in the Creator Economy (Tom Boyd | Creators Are Brands)

Tom Boyd (@bonusfootage) is the man behind Creators Are Brands, the show that explores how storytellers are building brands online. He remains fascinated by how individuals are building  brands around their individualities.

What We Discuss:

00:00 Intro 01:37 What is the creator economy? 06:16 To get into content, start your own podcast 11:02 Start something with the end in mind 14:46 Best social media content strategies 21:11 Podcasts tell you stories from successful people 26:19 Finding and selecting guests 31:22 Build relationships that  supports your goals 35:32 Production process 38:06 Scripting questions for the interview 41:37 Promoting the show 44:02 Podcast episodes are getting shorter 45:36 Mistakes some podcasters make 47:40 The companion show podcast 50:14 Be clear about who you target audience is 55:49 Podcasters need to build an email list 57:31 Why Will Smith? 01:01:00 The only true failure is the failure to start

Like this show? Please leave us a review here - even one sentence helps! Post a screenshot of you listening on Instagram & tag us so we can thank you personally!

In this episode of the Record Edit Podcast, Tom talks about content marketing and leveraging your podcast. From deciding who your target audience is, the type of content you want to put out to selecting guests, building real relationships and connections within your community, and the importance of having an email list.   

Episode Resources:

Tom Boyd is on Instagram and Twitter 27 Tips from TikTok Experts (Video Lesson)