How To Book Better Guests For Your Podcast & Research Them Like a Pro (Jacob Kelly | My Social Life)

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Jacob Kelly (@thejacobkelly) is the owner of JAK Marketing and the host of the My Social Life podcast, where he sits down to learn the stories behind the people on social media.

 

What We Discuss with Jacob Kelly:

00:00 Why start podcasting? 02:50 Gear and workflow used to produce his show 05:03 Benefits of switching to video content 06:14 Interview approach is heavily based on research 07:36 Prep work process before an interview 11:29 Before podcasting, it was all about digital marketing 13:45 Interviews didn’t lead to direct clients but strengthened connections 15:31 Future plans for the podcast 17:30 Chopping a podcast for channel clip content 18:47 Lesson learned doing over a hundred episodes 21:01 Podcast value other than monetary 22:17 Shorter documentary form of the podcast 24:07 Shoot your shot and see what happens 25:40 Booking the co-founder of Starbucks 26:41 How to land top guests? Just ask! 28:48 Offering final edit on the podcast to the guests 30:35 If you never ask, they would never say yes

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In this episode of the Record Edit Podcast, Jacob gives us a look into his podcasting journey - the hours of intensive research he spends on every guest, the set of questions and data he uses to ask the right questions, how he managed to interview the co-founder of Starbucks, and his booking techniques to land top guests.

 

Episode Resources:

My Social Life Podcast | Youtube Jacob Kelly Website Jacob Kelly on Twitter, Instagram, and Facebook