Juul and the business of addiction, with Lauren Etter
Decoder with Nilay Patel
English - June 29, 2021 10:00 - 1 hour - ★★★★ - 2.4K ratingsTechnology News Tech News entrepreneurship business entrepreneur interview health leadership politics startups finance productivity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Juul became a sensation — and a sensationally dramatic story.
Lauren Etter, author of The Devil's Playbook: Big Tobacco, JUUL, and the Addiction of a New Generation, joins us to explain how a tech startup founded in a Stanford design studio to disrupt the smoking industry upended years of tobacco regulation in the United States, got a new generation of teenagers addicted to nicotine after years of declining teen smoking rates, and eventually found itself valued at 38 billion.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Juul became a sensation — and a sensationally dramatic story.
Lauren Etter, author of The Devil's Playbook: Big Tobacco, JUUL, and the Addiction of a New Generation, joins us to explain how a tech startup founded in a Stanford design studio to disrupt the smoking industry upended years of tobacco regulation in the United States, got a new generation of teenagers addicted to nicotine after years of declining teen smoking rates, and eventually found itself valued at 38 billion.
Learn more about your ad choices. Visit podcastchoices.com/adchoices