How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
Decoder with Nilay Patel
English - December 15, 2020 10:00 - 1 hour - ★★★★ - 2.4K ratingsTechnology News Tech News entrepreneurship business entrepreneur interview health leadership politics startups finance productivity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Advertising is a huge part of the economy and something we all experience everyday through various mediums. In this episode, Nilay Patel talks with Cadillac CMO Melissa Grady about how advertising has been reinvented by technology — from data-driven insights to new social media platforms to the role of influencers in marketing. They also unpack how modern advertising works and where it's headed in the future.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Advertising is a huge part of the economy and something we all experience everyday through various mediums. In this episode, Nilay Patel talks with Cadillac CMO Melissa Grady about how advertising has been reinvented by technology — from data-driven insights to new social media platforms to the role of influencers in marketing. They also unpack how modern advertising works and where it's headed in the future.
Learn more about your ad choices. Visit podcastchoices.com/adchoices