50 - Sustainability in The Sports Industry with Kristen Fulmer

Across all industries, the future is being dictated by a focus on sustainability - and sports are no exception. Just last year, the Tokyo Olympics set out to raise awareness about the role that sports play in sustainability. Podiums were made from recycled plastic, athletes’ beds were made with cardboard, and even the medals were made using recycled electronic devices. Although this is a step in the right direction, the sports industry as a whole continues to have a significant impact on the environment, from the construction of venues to the travel of competitors and spectators.

Sustainability expert Kristen Fulmer has made it her mission to transform the future of sustainable sports. After years of practicing sustainability in the international real estate industry, she identified the vastly impactful and largely unexplored potential to fuse sport and sustainability. Kristen realized that sport is a universal language, an opportunity to find commonalities, and a tool to facilitate tough conversations. She founded Recipric in 2019 to help sports organizations seeking support with enacting positive environmental and social change. In this episode, Kristen and I discuss the economic opportunities for embedding sustainability into sports and the potential challenges associated with doing so.

Resources mentioned in today’s episode:
https://www.recipric.com/
https://www.fgr.co.uk/

Connect with Kristen Fulmer:
https://www.linkedin.com/in/kristenfulmer/

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