Why a Clear Brand Strategy Matters When Seeking Financing

Tera Johnson, Founder of teraswhey and the Food Finance Institute,  joins the Real Food Brands Marketing Podcast to discuss food financing and why a clear brand strategy is crucial when building your business and approaching investors. 

 

In This Episode: 

How Tera started Tera’s Whey, now the #1 whey protein brand in the natural category and #4 overall  The importance of the company name and product label  How Tera’s Whey paved the way for organic whey protein  Why a clearly defined brand strategy matters when working with financing and investment  Why becoming a national brand needs to be an early decision  Why your target market may not be your local market 

Resources: 

Edible Alpha  Tera's Interview with Jacqueline Claudia, CEO of Love The Wild  Real Food Brands Marketing Roundtable Facebook Group  Real Food Brands    

Tera Johnson, Founder of teraswhey and the Food Finance Institute,  joins the Real Food Brands Marketing Podcast to discuss food financing and why a clear brand strategy is crucial when building your business and approaching investors. 

 

In This Episode: 

How Tera started Tera’s Whey, now the #1 whey protein brand in the natural category and #4 overall  The importance of the company name and product label  How Tera’s Whey paved the way for organic whey protein  Why a clearly defined brand strategy matters when working with financing and investment  Why becoming a national brand needs to be an early decision  Why your target market may not be your local market 

Resources: 

Edible Alpha  Tera's Interview with Jacqueline Claudia, CEO of Love The Wild  Real Food Brands Marketing Roundtable Facebook Group  Real Food Brands