How to Set Up Your Next Buyer Meeting for Success
Real Food Brands Marketing Podcast
English - May 16, 2018 07:00 - 24 minutes - 44.7 MB - ★★★★★ - 51 ratingsBusiness Arts Food branding cpg food foodmarketing marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Your Food Brand Should Be on Amazon
Next Episode: 6 Steps to Developing an Integrated Food Marketing Plan
Allison Ball, Founder of Allison Ball Consulting, joins the Real Food Brands Marketing Podcast to discuss practical ways to land meetings with retail buyers, improve your sales pitch and how to follow up after.
In This Episode:
Why it is crucial to have a clearly defined brand How to approach a retail buyer for a meeting Why you should never “swing by” to catch a buyer for an impromptu meeting How to pitch your brand at a buyer meeting How to follow up from a successful meeting
Resources:
Retail Ready Allison’s four things to know before pitching to retail buyers Katie on Linkedin Real Food Brands Marketing Roundtable