How to Activate Your Brand Strategy
Real Food Brands Marketing Podcast
English - October 03, 2018 07:00 - 18 minutes - 33.2 MB - ★★★★★ - 51 ratingsBusiness Arts Food branding cpg food foodmarketing marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Marketing Research Is the First Step to Success
Next Episode: How to Build a Framework for Innovation
Join host Katie Mleziva as she discusses the importance of taking a Brand Management approach to integrate your brand strategy into every aspect of your food business.
In This Episode:
Why it is important to be present and engage with your customers face to face Defining the term “brand management” How every aspect of your brand is tied together Ways to align your business around your brand and activate your strategy for a better customer experience This includes: Marketing Product Formulation/Ingredients Operations Packaging R&D And more! Resources to get started creating an integrated brand strategyResources:
Podcast Episode #2: How to Start Building and Documenting Your Brand Strategy Real Food Brands Marketing Roundtable Facebook Group Real Food Brands Real Food Brands on InstagramJoin host Katie Mleziva as she discusses the importance of taking a Brand Management approach to integrate your brand strategy into every aspect of your food business.
In This Episode:
Why it is important to be present and engage with your customers face to face Defining the term “brand management” How every aspect of your brand is tied together Ways to align your business around your brand and activate your strategy for a better customer experience This includes: Marketing Product Formulation/Ingredients Operations Packaging R&D And more! Resources to get started creating an integrated brand strategyResources:
Podcast Episode #2: How to Start Building and Documenting Your Brand Strategy Real Food Brands Marketing Roundtable Facebook Group Real Food Brands Real Food Brands on Instagram