How Soom Foods Is Building a Category One Relationship at a Time
Real Food Brands Marketing Podcast
English - October 31, 2018 07:00 - 39 minutes - 73.1 MB - ★★★★★ - 51 ratingsBusiness Arts Food branding cpg food foodmarketing marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Build a Framework for Innovation
Next Episode: 3 Ways to Rally Your Team Around Your Brand
Amy Zitelman, Co-Founder of Soom Foods, joins the Real Food Brands Marketing Podcast to discuss building awareness and trial of the tahini category in the US market.
In This Episode:
How Amy and her sisters started Soom Foods How Soom built awareness for tahini, a relatively unknown product in the US market Why it’s important to have a diverse team with complimentary skill sets How to find and build genuine relationships with influencers, including bloggers and award winning chefs How Soom utilizes user generated content (recipes) in social media How to build associations with adjacent food categories to bring awareness to your own product How demos can help build your brand even if store traffic is slow that day Why Amazon can help small food businesses build an online presence How the Soom team uses social media to build something meaningful beyond sales What single # skyrocketed their visibility on social mediaResources:
Soom Foods Website and Instagram Real Food Brands Marketing Roundtable Facebook Group Real Food Brands Chef Michael Michael Solomonov -- Zahav restaurant and cookbookAmy Zitelman, Co-Founder of Soom Foods, joins the Real Food Brands Marketing Podcast to discuss building awareness and trial of the tahini category in the US market.
In This Episode:
How Amy and her sisters started Soom Foods How Soom built awareness for tahini, a relatively unknown product in the US market Why it’s important to have a diverse team with complimentary skill sets How to find and build genuine relationships with influencers, including bloggers and award winning chefs How Soom utilizes user generated content (recipes) in social media How to build associations with adjacent food categories to bring awareness to your own product How demos can help build your brand even if store traffic is slow that day Why Amazon can help small food businesses build an online presence How the Soom team uses social media to build something meaningful beyond sales What single # skyrocketed their visibility on social mediaResources:
Soom Foods Website and Instagram Real Food Brands Marketing Roundtable Facebook Group Real Food Brands Chef Michael Michael Solomonov -- Zahav restaurant and cookbook