10 Steps to Creating an Effective Creative Brief
Real Food Brands Marketing Podcast
English - August 22, 2018 07:00 - 20 minutes - 37.3 MB - ★★★★★ - 51 ratingsBusiness Arts Food branding cpg food foodmarketing marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 7 Steps to Naming a Product or Company
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Learn how to write a creative brief that helps align your creative team with your strategy in order to achieve your business goals.
In This Episode:
Why a creative brief is a crucial extension of your brand strategy when it’s time to implement your marketing plan 10 sections to include in your creative brief Company background Project purpose Advertising objective Ideal audience and insights Brand personality and voice Message priorities Deliverables and format Executional mandatories Schedule BudgetResources:
How to Start Building and Documenting Your Brand Strategy (they will need to request access to get into the group, so I’m thinking maybe delete this and keep what I added below?) Real Food Brands Marketing Roundtable Facebook Group (click here to join the group and get access to the creative brief sample). Real Food BrandsLearn how to write a creative brief that helps align your creative team with your strategy in order to achieve your business goals.
In This Episode:
Why a creative brief is a crucial extension of your brand strategy when it’s time to implement your marketing plan 10 sections to include in your creative brief Company background Project purpose Advertising objective Ideal audience and insights Brand personality and voice Message priorities Deliverables and format Executional mandatories Schedule BudgetResources:
How to Start Building and Documenting Your Brand Strategy (they will need to request access to get into the group, so I’m thinking maybe delete this and keep what I added below?) Real Food Brands Marketing Roundtable Facebook Group (click here to join the group and get access to the creative brief sample). Real Food Brands