S2 EP21: Let’s Talk Selling Later and Consumer Advocacy with Wendy Gilch

Wendy Gilch wants buyers and sellers to know. Know what? Know everything about real estate and the intricacies of the industry, as well as the scams that can turn the experience from a dream into a nightmare. Frustrated by the process as a consumer years ago, Wendy set out to shed light on what is often a process that keeps consumers in the dark. Between referral services that claim to connect consumers with the “best” agents to companies that sell consumers’ info to agents, mortgage brokers, and others in the industry, most companies that make millions from the business of real estate by claiming to be helping buyers and sellers more often than not are doing just the opposite. Today, Wendy shared her frustrations, how her consumer advocacy site, Selling Later, works, why she decided to create it, and what she’s doing to help buyers and sellers learn everything possible to make educated decisions about one of the most important transactions of their lives.